Learn behavioural change and how it effects and improves our chances of commercial success. All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example - buying things) must improve our chances of commercial success. Behavioural Economics offers a more scientifically robust […]
This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. Hear new insights and explore research journeys from: Lloyds […]
Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. Often […]
This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences. MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is […]