This webinar is kindly sponsored by the MIS Group. Theo Francis, ICG member and co-founder of Colour of Research (CORe) will take us through the key principles of what we need to be aware of, and best principles for, better inclusion and diversity within our market research work. Specifically, you'll cover; The origin of CORe […]
We are grateful to Marsworth Computing for running this webinar for us, designed to highlight what you need to do to remain 100% cyber secure. A must for any small business owner. More specifically, the webinar will cover: Why is cyber security needed? What can be done with common-sense? How GDPR relates to cyber […]
This webinar is generously sponsored by Talkback Studio, Nottingham Following on from the success of her last webinar to us, Liz Norman of Elizabeth Norman International (ENI), will take us through the latest developments in IR35 regulation and outline what this means for us as small businesses. About IR35 IR35 legislation already exists within the […]
This webinar is generously sponsored by MIS Group Join this webinar and learn more about how QuMind can help you meet your clients' needs fast, flexibly and cost-efficiently. Frustrated with having to deal with multiple suppliers for various tools needed for your research?QuMind's centralised toolkit allows you to access all your research instruments - surveys, […]
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. REGISTER FOR THIS INTERACTIVE WEBINAR - BE READY TO […]
This webinar is generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas, describe the different ways that […]
This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]
This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. In this webinar […]