Kids & Youth Insights 2020
2020-01-23 09:00 - 17:00 (Europe/London)
Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands, government and the third sector are gathering and using insight to strengthen understanding, improve engagement and tailor offerings to better serve and support young people.
Don’t miss contributions from BBC, Public Health England, IKEA, Sport England, ITV, Save The Children, The Student Room, NHS South West London Health and Care Partnership, Women In Sport.
More brands to be announced soon…
Attend this event to:

Examine new methods, tools and guidelines for improving integrity and outputs from kids research
Explore the growth opportunities and appeal of voice tech and voice content for children and families
Examine youth online media habits and determine how media brands can win fickle young audiences
Analyse what ‘keeping it real’ for young people actually looks like in terms of your brand strategy
Evaluate different techniques for researching emotive and sensitive topics with young respondents
Gain new insights into aspirations, desires and struggles young people today are facing
Explore how to engage, motivate and empower kids and teens to make better health and exercise decisions

ICG Webinar: IR35 And Its Effect On All Off Payroll Workers, Contract And Temporary Workers
2020-02-04 11:00 - 12:00 | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services
With advice from Cognitive Law and specialist knowledge from governing body ASPCo, ENI have produced some information on IR35 and the legislative changes coming in April 2020.
IR35 should be coming into effect for the private sector on April 6th 2020. How much do you know about it and its effect on you?
This webinar aims to cover the basics of IR35, how the upcoming developments may affect contractors and companies, situations in which you’d fall into IR35 and when you’d be exempt from it, and how contract work commissioned by larger companies may be affected.
A webinar for anyone who contracts their services out to other organisations.
This webinar will be run by Liz Norman of recruitment specialists Elizabeth Norman International. Liz cares passionately about our industry and has been struck over the last months with how few contractors know anything about this legislation. She believes that the legislation may have the following effects;

It may create a very divided market for freelancers/contractors, as they will only be able to work in the traditional way for ‘small’ companies and agencies.
Medium and large companies including large consultancies and the end client may stop using contractors and freelancers altogether.
The other option will be large companies give the work they are currently commissioning to contractors to contractors through a recruitment consultancy or umbrella company, or take them on as permanent employees (which is the option a couple of the large research agencies are looking at)

More about Liz Norman

Liz Norman is the Founder and CEO of Elizabeth Norman International, which specialises in recruiting both permanent and contract roles for the market research, data and insight industry. With over 30 years’ knowledge of the industry, Liz has partnered with a number of leading industry bodies, as well as working as a mentor to both individuals and clients.
Register for this important, free, webinar here

BIG Forum London: The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.
2020-02-18 18:30
The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020.
Focusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement.
For more info about this and other BIG events, and to book, visit here

Everything you need to know - and you do need to know it - about the new MRS Code of Conduct
2020-02-20 11:00 - 12:00 | Online – GoToWebinar
Julie Corney, Standards and Compliance Officer at the MRS, will take us through what’s new about the new MRS Code of Conduct and what this means for everyone working in the industry.
REGISTER FOR THIS FREE WEBINAR TODAY

This webinar has been generously sponsored by TS Research Assistant

BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
2020-02-25 08:00 - 09:30
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work.
However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives. The challenges that businesses face on their journey are often the same, regardless whether they’re selling nappies to parents or components to factory production managers!
Join Trinity McQueen as they take you through a journey of;

How research is used as a tool to help businesses gain commercial leverage in the supply chain
How research can challenge ingrained perceptions and the status quo within businesses
How research can be used to turn %s into £s

Lauren Elliott, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world.

More info about BIG events and to book this event here

IMPACT 2020
2020-03-10 08:00 - 2020-03-11 17:00
NEW DECADE: NEW FORMAT: NEW VENUE

The business of insight is facing the most radical set of challenges it has ever seen. Commercial, social and political pressures are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our work. It’s time for a conference that tackles these issues head on.
To celebrate the launch of Impact 2020, taking place on 10-11 March 2020 at Hilton London Bankside, 20 reduced price limited release full-delegate tickets and 20 one-day* tickets are now on-sale. Contact conference@mrs.org.uk to secure your seat at this must-attend event!
*Book today and choose your day when the programme is announced in November 2019

Understanding Force Majeure & Covid-19 virus
2020-03-18 12:30 - 13:30
Covid-19: understanding when Force Majeure applies and when you can cancel contracts
Many small business owners are worrying about how Covid-19 may affect our work, our businesses and future bookings – what can we do about cancellations and does Force Majeure apply?
Suzanne Dibble, Founder of the Small Business Legal Academy, is running a free webinar on this subject on Wednesday 18th March 2020 12.30pm GMT which will cover where you stand on cancelling contracts, Force Majeure and termination rights including;

Running an event in the near future and have a contract with a venue for that event and are wondering what the legal position is with cancellation.
Concerns about how a supplier will continue to provide supplies if half of its workforce is ill or supply chains are interrupted.
Concerns about clients cancelling contracts with you if you are ill and not able to work for a period.

A recording of the training will be made available in the Small Business Legal Academy, as will a checklist of termination and force majeure rights. If you are not yet a member of the Legal Academy, you need to be on the live training.
https://zoom.us/webinar/register/WN_DFk-zLRBS7a8b0cibhABDA?inf_contact_key=[REDACTED]

ICG Exhibiting at the B2B Expo
2020-03-25 - 2020-03-26 | ExCel London
For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020.
https://www.b2bmarketingexpo.co.uk/
The show attracted plenty of marketeers last year, several of whom were interested in using the services of small independent consultants.
If you’d like to help us spread the word about the ICG on our stand, contact Lucie with your preferred date/time slot (morning/afternoon).

ICG Webinar: In Response to Covid-19: An Introduction to Online Qual Methodologies
2020-04-01 11:00 - 12:00 | Online – GoToWebinar
This webinar is sponsored by Focus Groups UK
ICG members Mike Stevens and Tom Woodnutt will take us through an introduction to the online qual market, its pros and cons, and how to convince your clients of its value (particularly in light of Covid-19).
This webinar is likely to be the start of a series along these lines, to ensure that ICG members have the tools and knowledge to adjust as seamlessly as possible to the coronavirus situation.
Note that a Forum topic about this subject is now live, allowing ICG members to discuss thoughts, concerns, tips etc. with each other. You need to be logged into the website to access the Forum.
REGISTER FOR THIS FREE WEBINAR HERE

'How to' guide for analysing market research text data
2020-04-09 10:00 - 23:00
Run by Displayr, this webinar looks at how to analyse open ended questions, including word maps, back coding, automated categorisation and language translation.

ICG Online Evening Talk: Managing Cash and Government Schemes Available to Small Businesses
2020-04-23 20:00 - 21:00
Here’s the recording of online evening speaker event, presented by Business Mentor Brian Woolrich

About Brian
Brian has over thirty years business experience, having grown a number of businesses and led large teams of colleagues. He has worked with literally hundreds of businesses, from start-ups to multi-nationals. Brian regularly presents on varied business topics to groups of SME business owners, and works alongside his retained clients on a 1:1 basis in order to support them with the development and growth of their business.

https://www.linkedin.com/in/brianwoolrich/
www.ukbusinessmentoring.co.uk

ICG Webinar: Award For Independent Consultants - 2019 Finalists Share Their Submissions
2020-04-30 11:00 - 12:00 | Online – GoToWebinar
You’ve seen the articles, listened to their vox pops, shared their social media feeds – now it’s time to really understand what made our four 2019 Finalists’ submissions really stand out. Hear about the work that really impressed the judges and get ideas for what you can submit this year. Let’s celebrate everything about being an independent consultant and show your support by registering for this webinar.
Register for this free webinar here
Generously sponsored by Teneo Translations; small but beautifully formed, we are able to handle any sized translation or interpreting assignment into any language

Read more about our four Finalists here.

Mike Roe Training: Winning Business Back
2020-05-06 09:00 - 11:00
A FREE ONLINE 2 HOUR COURSE FOR 5 ICG MEMBERS. FIRST COME FIRST SERVED

TRAINER: Mike Roe, FMRS
SUMMARY: To help researchers (re)gain clients, this online selling skills seminar aims to provide Covid-19 support by reviewing basic principles and drawing upon lessons learnt from previous recessions
Just 15 months before Covid-19, ICG member & trainer Mike Roe delivered a popular series of 1-day business development seminars for the ICG. Typical response: “fantastic, useful training!” Included was a prescient section entitled ‘Surviving turbulence; the recessions of ’08, ’01, ‘90’.
Mike will now develop & re-present these learnings to help members take action in mitigating loss now & restoring research business on rebound. Today’s situation is both extreme and evolving, so this 2-hr online trial session is restricted to the first 5 applicants only and will be FREE of charge. Additional requests will be wait-listed and further seminars programmed at a small fee dependent on positive attendee feedback.
REGISTER YOUR PLACE BY EMALING MIKE DIRECTLY HERE

The ICG P.I.T.A Meet Ups - Sorting Your Business Problems
2020-05-07 12:00 - 13:00 | Online
THERE ARE TWO P.I.T.A MEET-UPS PLANNED FOR NOW 1) THURS 7TH MAY, NOON-1PM AND 2) MON 11TH MAY, 7-8PM. CLICK BELOW ON THE REGISTRATION LINK FOR THE SESSION YOU’D LIKE TO ATTEND. WE WILL TAKE 10 MEMBERS AT EACH SESSION.

Got any niggly, annoying, would-rather-not-have business, Pain In The Arse (PITA) problems? Those things that you’d rather have someone take away, or at least show you an easy way of sorting them, but as a solo business owner, you have to deal with yourself?
Then the ICG is here to help! Introducing you to our PITA meet-ups.
Join us for these virtual get-togethers with a small number of other ICG members and together we’ll brainstorm or share ideas for how to solve those PITA issues.
PITA meet-ups are an 8-10 person informal zoom-style get together designed to problem solve…
What’s required? You need to have a Pain In The Arse problem that the other attendees can help you with. Might be you think your powerpoint slides are a bit old-school, might be you are rubbish at doing your accounts and expenses and want advice, could be a tech problem, or a GDPR thing…
Everyone will bring their problem to the table, and together we’ll help each other solve that problem!
SESSION ONE THURSDAY 7TH MAY 12-1PM: Register here
SESSION TWO MONDAY 11TH MAY 7-8PM: Register here
First come, first served. You bring the wine, we’ll bring the snacks.

With special thanks to ICG member Tom Woodnutt for suggesting we run these events.

ICG Digital Academy Webinar: Depicting Users & Their Worlds
2020-05-14 11:00 - 12:00 | Online – GoToWebinar
This webinar is kindly sponsored by Indiefield

What do you do with your research findings once the data collection is done? This webinar from Alicia Dornadic, Design Anthropologist at MindSpark Research International in Paris, will explore different ways of representing qualitative research findings, from personas to a-day-in-the-life studies, customer journeys and service blueprints.
Alicia will discuss benefits and limitations of these approaches as well as some basic visualization strategies to communicate to various audiences. If you are a user or market researcher looking for inspiration or someone who collaborates with qualitative researchers (designer, developer, product manager, marketer, etc.) then this webinar is for you.

REGISTER FOR THIS FREE WEBINAR HERE

ICG Webinar: Is Your ICG Member Profile Bringing You New Business?
2020-05-18 12:00 | Online – GoToWebinar
This webinar is generously sponsored by Teneo Translations

Free member webinar at 12noon on Monday 18 May 2020.
As a member of the ICG you can promote your business through the Directory of Members. Is your profile working hard for you? Is it attracting new business and helping you to get your message across?
In this webinar Chantal Cornelius from Appletree Marketing will show you how to get more from your free listing on the ICG website.
For this practical session, we are looking for volunteers who would like some help with their profile. Chantal will review your profile before the webinar and then discuss with the audience, how you can improve it.
If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public on the webinar – please apply by 7 May 2020 to Lucie. Chantal will select three members to have their profiles assessed and discussed on the webinar, to help everyone who attends the session to improve their profile, and to help you bring in more business.
About Chantal

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years, Chantal has delivered a number of very popular webinars for ICG members.
She has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM, to help members to get more from LinkedIn.
Please connect with her at https://www.linkedin.com/in/chantalcornelius/.

REGISTER FOR THIS WEBINAR HERE

ICG 'Speed Dating' 4
2020-06-03 13:45 - 15:00 | Online
Following on from the success of our first three ‘speed dating’ events, we are thrilled to be running a fourth one.
Open to the first 30 ICG members who register, this event has two key purposes;

Get to know other ICG members in virtual ‘rooms’ for 10 minutes at a time. A great opportunity to say hi, put a face to a name, and learn more about each others’ businesses, personalities, likes/dislikes….whatever!
Experience first-hand the online research platform, HT Face, thanks to the generosity of ICG member Arthur Fletcher who co-owns it and is loaning this to us for this event. Note that HT Face offers ICG member a discount when hiring it.

Don’t delay in registering. We usually have a waiting list. First 30 registrants only.
A full set of instructions about how to use the software and how to navigate your way around will be sent to you a couple of days before the event . We will also be sending your room schedule around this time. Have this to hand during the session.
REGISTER HERE

Making It Pop: An Introduction To Data Visualisation
2020-06-04 11:00 - 12:00 | Online – GoToWebinar
ICG member Soti Coker, Data Chronicle, will take us through how to gain a unique edge by presenting your data and insights in a way that gets noticed, remembered and acted upon. You will also learn data visualisation best practises (both quant and qual) and tips to get you started for free.
REGISTER FOR THIS FREE WEBINAR HERE

ICG Bring-Your-Own Meet-Ups
2020-06-09 10:30 - 11:30 | Online
Welcome to the ICG’s Bring -Your -Own Meet-Ups; an opportunity to login at specific times during the working week – every week – and have a chat with other members who also want to chat then. No agenda, no fuss, just a chance to say hi to other members for whatever time you can spare.
We’ve set up the links, you just bring your own drink*
(*we’ve called the links by a different drink depending on the time of day they’re scheduled for, but don’t let that dictate what you actually do :))
Each time slot has 2 possible links. We’ve done this so that if there’s more than a handful of you on at any one time, you can try the next link. We think that 6-7 people in any one session is probably about right.

Choose to join at any – or all – of these slots, on any week that suits you.

Every Tuesday morning, 10.30-11.30am: https://meet.jit.si/ICGBYOcoffee1 OR https://meet.jit.si/ICGBYOcoffee2
Every Thursday afternoon, 4-5pm: https://meet.jit.si/ICGBYOtea1 OR https://meet.jit.si/ICGBYOtea2
Every Thursday evening, 8-9pm: https://meet.jit.si/ICGBYOwine1 OR https://meet.jit.si/ICGBYOwine2

ICG Bingo Night - Knock At The Door, Number 4
2020-06-10 17:00 - 18:00 | Online
Gather all your family members, grab a cuppa and a pen, and join us on Weds 10th June at 5pm for our first online bingo session.
A lighthearted opportunity to bring members together and have a break.
All you need to do is;
1. register here (so that we have an idea of numbers)
2. print out your cards. We’d suggest printing 2 per person
3. click on this zoom link at the time.

With huge thanks to ICG members Deanne and Marc Gold for hosting this

Duck and Dive, Halfway There, Danny La Rue – This event is definitely for you!

Taking Qual Online Using Mobile Ethnography
2020-06-18 11:00 - 12:00 | Online
This webinar is generously sponsored by Particity, the faster, easier and more secure way to manage and pay research participants.
Please note that Indeemo are offering all webinar registrants a 20% discount until the end of November 2020. Your contact details will be given to Indeemo unless you opt out here.
Since the start of March, Indeemo has recorded a 100% increase in Brands who urgently need to digitise their approach to Qualitative Research. They are looking for remote, agile, digital solutions to help them quickly do research.
As the majority of these brands do not have the resources in house to run projects, Indeemo predicts strong demand for Qualitative Researchers to run remote studies in Q3 and Q4 this year.
In this webinar Founder & CEO, Eugene Murphy will introduce Mobile Ethnography and explain how you can recruit for, incentivise set up and run asynchronous qual projects remotely. He will also share strategies on how you can pitch this remote service offering to your clients.
This webinar will include a demo of the Indeemo dashboard showing an example of a typical Consumption Diary / Shopper Research study and a UX Journey Mapping project that leverages their Mobile Screen Recording and Journey Mapping capabilities. https://indeemo.com

RECORDING OF THIS WEBINAR IS HERE

Please note that Indeemo are offering all webinar registrants a 25% discount until the end of September 2020. Your contact details will be given to Indeemo unless you opt out here.

ICG Mini-Group Speed Dating
2020-06-24 13:45 - 15:00 | Online
Come and meet other ICG members in small groups, 10 minutes at a time, for our next speed dating event.
We’ve changed the format slightly to now bring together small groups rather than pairs. We hope that this will bring greater dynamism to your conversations and get you in front of more people per session.
Login details will be sent to you by email nearer the time.
This event is open to the first 30 ICG members who register. Don’t delay – these events have been popular in the past.
REGISTER NOW

Upskill: Future-proof your market research career using semiotics
2020-06-25 11:00 - 12:00 | Online
This webinar is generously sponsored by Talkback Studios, Nottingham – Celebrating 20 years of supporting the qualitative research industry.
We are delighted to have Dr Rachel Lawes presenting this important webinar.
Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer impressed with long market research reports, they want quick answers. If you are a market researcher, especially if you are an independent without the security of a large organisation behind you, this can be very scary. How will you stay relevant and stay in business?
There are some bright aspects to this landscape. The marketing industry has become quite good at collecting ‘things’ (attitude statements, videos of people’s homes, photos of their possessions) direct from consumers using digital tech. But the question arises of what to do with them. Most brand owners don’t have a clue what to do with qualitative data, especially visual materials. What’s more, the ability to have new ideas about marketing strategy is never going to go out of style. Here is where you can solve a problem for the people who used to buy market research and are now doing it themselves.
But wait – where are you going to get this near-magical ability to find original insights in qualitative data that other market researchers can’t see? And how are we suddenly going to become experts on marketing strategy when the entire MR industry has traditionally been focused on discussing consumers rather than businesses? The answer is found in semiotics. It is not just a research method but a quite large set of tools for thinking and generating new ideas. Now, for the first time, there’s a book on semiotics written especially for marketers, which takes you through the entire business cycle of semiotic research, from conception to commercial application. It’s a self-contained course that anyone with a basic grasp of marketing can use to teach themselves and set themselves apart with robust skills. Best of all, there’s no requirement to physically go out and spread coronavirus among consumers.
Are you ready? The book “Using Semiotics in Marketing” will boost and future-proof your career in market research and this webinar, developed exclusively for the ICG, is where your journey begins.
REGISTER TODAY
About Rachel

Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She has supplied brand strategy and consumer insight, using social psychology, semiotics and discourse analysis, to brands in 20 countries, mainly via Lawes Consulting Ltd (established in 2002). Her academic career started with a PhD from Loughborough University’s internationally renowned Discourse and Rhetoric Group and recent academic positions include that of Principal Lecturer in Marketing at Regent’s University London. For more than 10 years she has convened the Advanced Qualitative Methods Masterclass for the Market Research Society in the UK. Her extensive publishing history includes over 40 conference papers at the annual conferences of the Market Research Society, ESOMAR, IIEX, Qual360, the Social Research Association, QRCA (USA), AQR (UK), ASMRS (Australia), Social Intelligence World and many more. Her writing spans marketing industry trade journals, academic publishing in psychology and market research, and journalism. She is the author of some of the most well-known methods papers and case studies in semiotics, including ‘Demystifying semiotics’ (2002), ‘Futurology through semiotics’ (2009) and ‘Rebranding Charmin’ (2011). She is recognized as one of the original founders of British commercial semiotics and is known for her engaging style and ability to make difficult concepts and theory accessible to non-academic audiences. Rachel is a Certified Member of the Market Research Society.
Rachel’s new book, ‘Using Semiotics in Marketing’ (2020) is the first book to set out a step-by-step course in semiotics for marketers. It is available worldwide from Amazon and Kogan Page.

ICG Webinar: Accelerating your storytelling skills: How to transform research summaries into a captivating narrative
2020-07-09 11:00 - 12:00 | Online
This webinar is generously sponsored by Taurho Transcribes
This webinar conducted by Insight Narrator, a specialist in helping insight professionals create evidence-based stories.

The difference between insight and recommendations that stick and spread throughout the client organisation and just another interesting research report that sits on the client server has rarely anything to do with the quality of the work itself, but the quality of how that work is communicated. That is why Insight Narrator are supporting the ICG community by providing this webinar on how to accelerate your storytelling skills.
Storytelling regularly features on the must-have list of skills for research professionals and client wish-lists from their partners. Whilst great visualisation and use of multimedia in your project outputs can add interest and variety to keep your stakeholders engaged, in reality it can be very time consuming to produce – time that we don’t often have if we want to meet our deadlines.
If you want to showcase the brilliance of your insight and grab stakeholder attention immediately, as well as producing the story quickly, you need to put your best story efforts into your executive summary. In this 60 minute webinar Caroline Florence, Founder and Director at Insight Narrator will share her secrets to creating a compelling narrative in your executive summary, provide the anatomy of a great insight story, and share a framework to help you to convert the narrative into engaging copy.

REGISTER FOR THIS FREE WEBINAR HERE

WeSeeThrough: Making The Most Of Your Video Footage
2020-07-23 11:00 - 12:00 | Online
This webinar is generously sponsored by Indiefield, delivering great market research fieldwork so that you can use it to deliver everything else.
Learn more about the functionality of platform provider, WeSeeThrough, which enables researchers to easily mark up and manage video footage, as well as from various ICG members who’ve used it. A practical and honest appraisal of this platform.
REGISTER FOR THIS WEBINAR HERE

Note that WeSeeThrough are offering ICG members £300 worth of tagging to get you started and 50% off your first 3 months. Contact Lucie (ICG) for more info.

NEW AND IMPROVED: Member paired 'speed dating' on Zoom
2020-07-29 10:00 - 11:15 | Online
Introducing our new and improved fifth member speed dating event.
HURRY – WE HAVE SPACES FOR ONLY 30 MEMBERS AT A TIME.
A great opportunity to get to know others.
This event will involve spending around 15 minutes with 4 different members, each randomly assigned to you at the time, in a ‘virtual room’ on Zoom. After the 15 mins is up, you come back to the main room and get allocated your next partner/room. We will conclude the event all together back in the main room.
To join this event, register here

Making The Most Of Interpreters In International Research
2020-08-06 11:00 - 12:00 | Online
All too often in the market research industry, interpreting is an underused and undervalued tool in the market research tool box, being seen as just a bridge to cover the language gap. The process of finding and briefing an interpreters is also often patchy.
It can – and should be – a whole lot more than this. Using the right interpreters in the right way can add significantly to your project.
In this webinar, ICG member Iris Griffiths, a qualitative market research consultant, experienced conference interpreter and translator and a teacher of interpreting and translation modules for universities and courses, will take us through;

how to improve and optimise the quality of the interpreting in international research projects when working with interpreters in-person, remotely or in hybrid situation.
The best way of briefing an interpreter to make sure you make the most of the interpreter as a tool to get more insights for your market research project.
Interpreting from the interpreter’s point of view: what impacts on the quality of the interpreter’s output.

She will also talk about Simultaneous Interpreting (RSI) and the changes in the interpreting industry which can be a benefit or a threat for market research projects. What are the advantages/disadvantages of having an interpreter “live” at a viewing facility vs. working remotely? There are many RSI platforms in the market that will enable researchers to get a bit more control of how they work with interpreters in the project.
REGISTER FOR THIS WEBINAR HERE

ICG Webinar: Common Mistakes That Researchers Make When It Comes to GDPR
2020-08-20 11:00 - 12:00 | Online
This webinar is generously sponsored by Field Sauce, Global Fieldwork Providers.
Kim Smouter-Umans, Head of Public Affairs & Professional Standards at ESOMAR, talks us through his experiences of the common mistakes market researchers make when it comes to GDPR and how they can best navigate it going forwards.

REGISTER FOR THIS FREE WEBINAR HERE

ICG Webinar: Using Behavioural Science To Get Better Insights
2020-09-03 11:00 - 12:00 | Online
This webinar is generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon and Lille.
In this webinar, Phil Barden, MD, DECODE marketing ltd., and author of ‘Decoded: The Science Behind Why We Buy’ will take us on a whistle-stop tour of the principles of behavioural science and how applying them to the work that we do can help improve the validity of the insights we deliver.
You can expect to hear about…

how an understanding of the way humans process stimulus and information can enhance how we evaluate marketing materials, and advise our clients on how best to convey their messages, their brand values and their assets
how consumer and shopper goals, not their emotions, drive behaviour
how an understanding of System 1 and System 2 processes and roles can enhance the way we understand the roots of brand equity.

REGISTER FOR THIS WEBINAR HERE

The ICG's Business Ideas Exchange
2020-09-09 10:00 | Online
Presenting the ICG’s second Business Ideas Exchange!
We’re getting together on Zoom on the 9th September 10-11.30am to tackle two perennial issues that affect small businesses.
8-10 ICGers will talk ‘solutions’ with each other using the spirit of collaboration come up with good ideas…
Be part of the solution (and hear new solutions from fellow ICG-ers) on the following two big topics:

Business development: best practice and easy solutions for winning new clients
Time management: procrastination; switching off; balancing the quiet times – should I be enjoying it, should I be doing marketing activity?

We’d like you to do a bit of pre-work before the 9th so we’ll be sending out a pre-task…
Our outputs will be shared amongst all members but please do sign up today to access your place. Only 10 places available.
Looking forward to seeing you on the 9th
REGISTER HERE.
