ICG's Half-Hour Coffee And Connect
2024-09-24 10:00 - 10:30 (Europe/London)
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….

LOGIN IS:Coffee And Connect https://zoom.us/j/99588121682

ICG Member Wellbeing Get-Together
2024-09-26 14:00 - 14:30
A bi-monthly 30-min online ‘Wellbeing Get-Together’ for ICG members.

These are opportunities for members to;

share/offload whatever they’d like to share with others, whatever size or type of issue, concern, or niggle being faced
ask others for their thoughts/advice about this if desired
get to know each other further through this.

Think of these sessions as water-cooler moments; your chance to offload, chat, engage with others. It can be isolating working alone/in small businesses and these sessions are designed to mitigate against that.
Feel free to chat about what’s going on in your lives holistically/widely, not just about work-related stuff.
Another way to bring our community of members together.
No need to pre-register for these bi- monthly sessions: Login is https://zoom.us/j/93720922779

Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
2024-10-01 16:00 - 16:45
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing.

The session will be led by ICG member Iris Griffiths, Across Research.

Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings, setting up the interpretation channel and managing interpreters during interviews and focus groups.
Iris Griffiths

Iris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events, conferences, business, and diplomatic meetings. Working in the combined fields of language and market research, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform.
Combining her expertise in qualitative research with her interpreting skills, Iris Griffiths offers a unique value proposition, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry.
JOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)

Discover how Crowdsourced Shopper Insight could generate additional revenue
2024-10-02 13:00 - 13:30
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent

What is Field Agent?
Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities.
Our approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: –

The effectiveness of product stocking and display in-store (A1 tracking model)
Insights into how Shoppers make purchasing decisions and why? (Photos and Videos)
Assessment of product satisfaction, complemented by online retailer reviews

Why should you attend this Lunch&Learn?
Shopper research can be costly and time consuming, but it doesn’t have to be.
Discover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter.
Understand how you could use this methodology and some relevant case studies.
Field Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.
Who’s the session for?
Anyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team.
Robin Shuker Managing Director
After a career in advertising in the UK and Sydney, Robin got into market research through online focus groups and communities, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020.
Robin is also a past Committee Member of the ICG.
Gwen Deloux (Director of Insight)
Gwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G, Gwen started her own consultancy working with GSK, P&G, Philips, Unilever, Historic Royal Palaces, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight.

www.fieldagent.co.uk

Register for this session here

Colour of Research and the Importance of Representation in Research
2024-10-03 11:00 - 12:00
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services

Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about:

Who and what Colour of Research (CORe) is
How CORe supports the industry and inclusive research.

A bit about CORe

CORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development.
Daniel Singham

Daniel is the Commercial Director at Yonder Data Solutions, on the steering committee for CORe, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant.
Sonal Malkan

Sonal is a qualitative researcher and behavioural science consultant with experience across private, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society.
Further info

CORe: https://www.colourofresearch.org/
YDS: https://yonderdatasolutions.com/
Daniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/
Twitter: @DanielSingham

Register for this webinar here

ICG Member Speed Networking (using Remo)
2024-10-09 13:00 - 14:30
We are excited to bring you another ICG Member Speed Networking session, this time hosted by the virtual conferencing/meeting platform, Remo.
This is your opportunity to meet others in small groups/one to one, for short periods of time.
We’d encourage you all to treat this as a fun way to get to know others, rather than being a direct sales pitch.

Register your place here
(You’ll be sent a meeting invite, with Remo registration link, the day before the session. Registration should only take a few moments – please allow time before the session for this)

How to analyse tens of thousands of open ends and get quant insights from raw data fast!
2024-10-23 13:00 - 13:30
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories!
ICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them?
More specifically, Ange will cover:

Text analysis using AI with themes quantified that you can segment and test for significance across the dataset
How to get a quick read of survey data without data wrangling (empty cells, multi-select – all the apply questions, etc)
How to pivot, cross tab and filter to go deeper with ease.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://dev.theicg.co.uk/member/angeaddmaple-com/
Register for this session here

Taking it apart, putting it back together: A brief introduction to semiotics and cultural research
2024-10-31 11:00 - 12:00
This webinar has been generously sponsored by Indeemo

The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice.
Why should you attend?
You’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice, why they’re valuable for clients… and how you can incorporate them into your own research projects.
Natalie Edwards

Nat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight, where she works with clients to develop culturally meaningful and commercially viable product designs, innovations, market strategies and communications. She has a PhD in media, politics and cultural studies, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member.
LINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/
WEBSITE – https://canopyinsight.com/
Register for this webinar here

Yasna.ai: Let AI Handle the Routine, So You Can Focus on Growth
2024-11-06 13:00 - 13:30 | https://zoom.us/j/91823795409
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces.
AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality.
In the upcoming Lunch & Learn session, you’ll discover how to use an AI conversational agent to handle more projects, expand into new markets, and win clients — all without exceeding your working hours.
Yasna.ai
Yasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries.
Tanya Berlina Client Success Director at Yasna.ai

With more than 15 years in qualitative research, both offline and online, Tanya has conducted hundreds (or thousands, who counts?) of IDIs, FGs, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research.
Website: https://yasna.ai/solution/for-research
LinkedIn: https://www.linkedin.com/company/yasna-ai/
Email: ask@yasna.ai
Register for this session here
Yasna – AI-powered Conversational Agent – The ICG

What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands, Spain and Thailand. A comparison of three very distinct cannabis markets
2024-11-19 16:00 - 16:45
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees.

In the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages, vaping products and even medical cannabis for pets. Its growth has been exponential, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities.
This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets, with very distinct policies, rules and regulations, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation.
The study consists of store observations, interviews and a short quantitative validation for all three markets. Also, in addition to the focus on the three countries, desk research will cover the global market as well the opportunities being created for market research professionals across the globe.
[1] BDSA, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/
2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html,
++++++++++++
About the research team:

Henrique Savelsberg (https://dev.theicg.co.uk/member/henrique-savelsberg/) is Dutch native with close to 25 years experience in developing/managing international market research studies, recently also more UX research studies. Henrique moderates mainly in Dutch and English language, provides qualitative and strategic market research across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism, F&B/Foodservice, FMCG, technology, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study.

Originally from the US, Brian Loeb (https://dev.theicg.co.uk/member/brian-loeb/) has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy, Marketing and Market Research, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds, with a particular focus on CPG (FMCG), Tech and Telco, and Financial Services.

Log in here to join the session (no need to pre register)

Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
2024-11-20 13:00 - 13:30
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs.
Why you should attend?
The session will showcase how Benori can act as an on-demand extension of your team, offering both the expertise and additional capacity you need in a flexible, cost-effective manner.
Benori’s services span a broad spectrum, including desk research, quantitative research, developing data assets (e.g. compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards, infographics) across multiple industries.
They’ve already collaborated with several ICG members on various strategic projects, including market sizing, competitor benchmarking, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work.
Benori has grown to a team of 125+ research professionals, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery, Teresa Hadfield, Henrique Savelsberg, Heather Macleod, Riaz Marzban to name a few) on a range of different projects.
Speakers
Ashish Gupta (Founder and CEO)

Ashish is a visionary in the field of global knowledge services, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition, Ashish is the Founder and Trustee of Ashoka University and Plaksha University.
Suchi Gupta (Director, UK)

Suchi brings over 15 years of expertise in strategy, business research, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career, she has led global cross-functional teams, consistently delivering tailored solutions across diverse industries.
About Benori
Benori, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants.
We have a well-rounded research methodology comprising:

Desk research including public sources and paid databases

Primary research including qualitative interviews, FGDs and B2B surveys

Data Modelling covering market sizing models and financial analysis

Key areas where we can support:

Market Assessment including market size, growth forecast, emerging and disruptive trends

Competitive Landscape to benchmark companies on their size, offerings, financial and operational performance, geographic coverage and other parameters

Data Management and Design Solutions including data visualisation, dashboard development and design creatives

Sustainability-related Initiatives involving decarbonisation strategies, waste management and circular business models

Product Tracking including monitoring new product launches by competitors, claims analysis, trends analysis and regulatory tracking

Register for this Lunch&Learn here

Benori – Bespoke Research Solutions

Rethinking Sustainable Packaging in FMCG

Default Mode Network – the brain’s house of habit – what every researcher ought to know
2024-11-28 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too.
Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight. You’ll learn what the DMN is, and how it’s important to our qualitative understanding of ‘what’s going on’.
Bonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too…
Kath Rhodes

Kath describes herself as a qualitative enthusiast and runs Qual Street. She loves to dip her toe into the latest learnings on neuroscience, psychology and social science – using them to evolve and improve qualitative methods and approaches.
https://www.linkedin.com/in/qualstreet/
www.qual-street.co.uk
Register for this webinar here

Innovations & Trends in Research Tech for 2025
2024-12-03 16:00 - 16:45
This Knowledge Share has been generously sponsored by Yasna.

ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights.
No need to pre-register: Login is https://zoom.us/j/96355976193

AddMaple: Live Coding and Interactive Training Session
2024-12-04 13:00 - 13:30
Want to learn how to use an AI co-pilot to tag themes in bulk, refine responses, and capture nuance?

Curious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free, hands-on training session where everything is set up for you. Working with real-world data, on your own laptop, you’ll work with an AI co-pilot to tag responses for themes, sub-themes, sentiment, or other questions your clients would like you to look out for. Ange will show you how to guide the AI if you want to ask specific questions.

AddMaple
AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more.
Ange Taylor

Ange has worked across industries, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text, in one go. She lives in Slovenia with her family, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found, founding 🙂
Join Ange for another session on the 4th of December (1-1.30pm) where we’ll tackle live coding together in an interactive session and perhaps even interactive reports if we get time!
Register for this event here (deadline for registration is Friday 29 Nov)
More about AddMaple, and the discounts Ange is offering ICG members, is here
Website: https://addmaple.com/
LinkedIn: https://www.linkedin.com/in/angemaple
YouTube: https://www.youtube.com/@addmaple
https://dev.theicg.co.uk/member/angeaddmaple-com/

ICG Christmas Party 2024
2024-12-06 12:00 - 16:30 | The Castle 33-34 Cowcross Street EC1M 6DB, The Castle, London, EC1M 6DB, United Kingdom
Looking forward to celebrating with you all. ICG members and non-members all welcome!
Hurry! Limited numbers.
The details:

Friday 6 Dec, 12 – 4.30pm
Private upstairs room of The Castle, 34-5 Cowcross St, Farringdon EC1M 6DB
Festive buffet and drinks
£42+VAT+Eventbrite fee

Special thanks to our sponsors:
Co-Sponsor: Face Facts

This event has been generously sponsored by Face Facts who are a multi award winning independent qualitative and quantitative fieldwork agency. They were winners of the Recruitment Excellence Award and finalists in the Best Data Collection (Online) category at this year’s MRS Operations Awards. They pride themselves on offering an experienced, trusted service with quality at their core – their RAS accreditation, MRS Fair data and ISO27001 certifications are testimony to this. Clients partner with them for their extensive experience, the value they add and their flexible approach so you can trust them to support your research projects, no matter how big or small.
Co-Sponsor: QuestionPro

QuestionPro offer a fully integrated experience management platform that includes surveys, research & insights, audience, communities, CX and EX software.
First Drinks Sponsor: Teneo Translations

Buy your tickets here

Knowledge Share: Why is France different?
2025-01-07 16:00 - 16:45
This Knowledge Share has been generously sponsored by Norstat

Join ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France.
She’ll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance.
Katherine Passerieu

A French National, Katherine had lived and worked in the UK for over 30 years.
Before setting up Passerieu Consulting in 2011, Katherine worked as a Director in international advertising and market research companies, e.g.:
– forward thinking, a boutique strategy consultancy
– GfK NOP – Director of Brand Strategy
– Censydiam UK – Managing Director
– CRAM International – Free lance Research Director for the French market
– TNS (now WPP) Director of Qualitative and International Research
– Landor & Associates – European Research Director
– Ted Bates France – Director of Research & Planning
Katherine has used an array of methodologies online and offline for projects in all industry sectors.
Her background is Sociology and Psychology.
She’s a member of the MRS, ESOMAR, ICG, IoD and BACP
https://www.linkedin.com/in/katherine-passerieu-9054426/

Login in here for this session (no need to pre register)

Unlocking Expert Network-Quality B2B Insights: The Power of Programmatic LinkedIn-Verified Sampling for Small Businesses
2025-01-08 13:00 - 13:30
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform.
This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection, reducing costs without compromising on quality.
A bit about Emporia
Emporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic, scalable solution. The company’s approach reduces manual effort and improves data quality, allowing businesses to focus on insights that matter. By offering affordable, verified B2B sample, Emporia helps research agencies and independent consultants streamline their research with confidence.
Michael Hess

Michael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia, Michael is dedicated to helping businesses access high-quality, affordable insights to drive smarter business decisions.
www.emporiaresearch.com
Register for this session here

Insights Ignite: Cultivating a Growth Mindset
2025-01-09 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Join ICG member Lara Meyer in this webinar designed to kick-start your new year.

In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success.
Why you should attend:
If you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science!
Lara Meyer
Lara is a researcher turned coach for leaders in the insights industry, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching, training and motivational talks to support positive wellbeing.
https://www.linkedin.com/in/lara-biddiscombe-meyer/
Register for this session here

Book Club: "Fluke" by Brian Klaas
2025-01-15 12:00 - 12:45
Feeling stuck or overwhelmed?
‘Fluke’ by Brian Klaas might just be the read you need. It challenges the idea that success follows a set formula and reminds us that life’s chaos brings endless opportunities.
ICG member Steph Holland will lead a discussion about this book.
What really hit home for Steph from the book was: You matter. What you do matters. And only you can do it. Every small action counts, and this book is a powerful reminder that you have the ability to shape your own path. Join us for a discussion on how Fluke inspires action and optimism in uncertain times.

No need to pre-register: click here for login

The Segmentation Playbook: From Analysis to Execution
2025-01-16 11:00 - 12:30
This training session has been generously sponsored by E-Tabs

A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this?
Paul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations, including:

What makes a good segmentation?
How to work with segmentation data
Pros & cons of different segmentation approaches
Demystifying some of the terminology – Personas, Demand Spaces, Audiences, Needstates etc.
Top tips for successfully landing a segmentation with clients

https://www.linkedin.com/in/carneypaul/
Register for this training session here

Award for Independent Consultants 2024: Finalists Share Their Submissions
2025-01-30 11:00 - 12:00
This webinar has been generously sponsored by Norstat

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025.
Our Finalists

Citrine Research: Kate Turner and Julie Irwin:
Breakthrough Research Rapidly Enhances Customer Experience

Citrine Research undertook powerful, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes, as well as boosting the profile of the internal Legal & General insight team.
Kate Turner (CMRS) | LinkedIn Julie Irwin (FMRS) | LinkedIn
Futuresight: Rob Waddington:
Exploring experiences of communications services amongst consumers, citizens and microbusinesses in the UK.

Futuresight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles. The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry, civil society and government, resulting in the CCP having to do less to initiate policy change.
https://www.linkedin.com/in/rob-waddington-2348b04/
The Word Is Out: Dan Parker-Smith:
Customer Closeness Videos

Dan started working with Futures Housing Group (FHG) on a four-month customer closeness project, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG, as the films got the emotion of living in social housing across, leading to positive change for their customers.
https://www.linkedin.com/in/danparkersmith/
Wren Insight: Hannah Beech and Jude Terry:
The power of closeness-led insight to build influence in businesses

Wren use interactive experiences, events and customer story films to create big shifts in customer EQ, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.
https://www.linkedin.com/in/hannah-beech-9bb60752/ https://www.linkedin.com/in/jude-terry-b68b6914/

Register for this webinar here
