The ICG

Making It Pop: An Introduction To Data Visualisation
2020-06-04 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
ICG member Soti Coker, Data Chronicle, will take us through how to gain a unique edge by presenting your data and insights in a way that gets noticed, remembered and acted upon. You will also learn data visualisation best practises (both quant and qual) and tips to get you started for free.
REGISTER FOR THIS FREE WEBINAR HERE

ICG 'Speed Dating' 4
2020-06-03 13:45 - 15:00 | Online
Following on from the success of our first three ‘speed dating’ events, we are thrilled to be running a fourth one.
Open to the first 30 ICG members who register, this event has two key purposes;

Get to know other ICG members in virtual ‘rooms’ for 10 minutes at a time. A great opportunity to say hi, put a face to a name, and learn more about each others’ businesses, personalities, likes/dislikes….whatever!
Experience first-hand the online research platform, HT Face, thanks to the generosity of ICG member Arthur Fletcher who co-owns it and is loaning this to us for this event. Note that HT Face offers ICG member a discount when hiring it.

Don’t delay in registering. We usually have a waiting list. First 30 registrants only.
A full set of instructions about how to use the software and how to navigate your way around will be sent to you a couple of days before the event . We will also be sending your room schedule around this time. Have this to hand during the session.
REGISTER HERE

ICG Webinar: Is Your ICG Member Profile Bringing You New Business?
2020-05-18 12:00 | Online – GoToWebinar
This webinar is generously sponsored by Teneo Translations

Free member webinar at 12noon on Monday 18 May 2020.
As a member of the ICG you can promote your business through the Directory of Members. Is your profile working hard for you? Is it attracting new business and helping you to get your message across?
In this webinar Chantal Cornelius from Appletree Marketing will show you how to get more from your free listing on the ICG website.
For this practical session, we are looking for volunteers who would like some help with their profile. Chantal will review your profile before the webinar and then discuss with the audience, how you can improve it.
If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public on the webinar – please apply by 7 May 2020 to Lucie. Chantal will select three members to have their profiles assessed and discussed on the webinar, to help everyone who attends the session to improve their profile, and to help you bring in more business.
About Chantal

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years, Chantal has delivered a number of very popular webinars for ICG members.
She has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM, to help members to get more from LinkedIn.
Please connect with her at https://www.linkedin.com/in/chantalcornelius/.

REGISTER FOR THIS WEBINAR HERE

ICG Digital Academy Webinar: Depicting Users & Their Worlds
2020-05-14 11:00 - 12:00 | Online – GoToWebinar
This webinar is kindly sponsored by Indiefield

What do you do with your research findings once the data collection is done? This webinar from Alicia Dornadic, Design Anthropologist at MindSpark Research International in Paris, will explore different ways of representing qualitative research findings, from personas to a-day-in-the-life studies, customer journeys and service blueprints.
Alicia will discuss benefits and limitations of these approaches as well as some basic visualization strategies to communicate to various audiences. If you are a user or market researcher looking for inspiration or someone who collaborates with qualitative researchers (designer, developer, product manager, marketer, etc.) then this webinar is for you.

REGISTER FOR THIS FREE WEBINAR HERE

The ICG P.I.T.A Meet Ups - Sorting Your Business Problems
2020-05-07 12:00 - 13:00 | Online
THERE ARE TWO P.I.T.A MEET-UPS PLANNED FOR NOW 1) THURS 7TH MAY, NOON-1PM AND 2) MON 11TH MAY, 7-8PM. CLICK BELOW ON THE REGISTRATION LINK FOR THE SESSION YOU’D LIKE TO ATTEND. WE WILL TAKE 10 MEMBERS AT EACH SESSION.

Got any niggly, annoying, would-rather-not-have business, Pain In The Arse (PITA) problems? Those things that you’d rather have someone take away, or at least show you an easy way of sorting them, but as a solo business owner, you have to deal with yourself?
Then the ICG is here to help! Introducing you to our PITA meet-ups.
Join us for these virtual get-togethers with a small number of other ICG members and together we’ll brainstorm or share ideas for how to solve those PITA issues.
PITA meet-ups are an 8-10 person informal zoom-style get together designed to problem solve…
What’s required? You need to have a Pain In The Arse problem that the other attendees can help you with. Might be you think your powerpoint slides are a bit old-school, might be you are rubbish at doing your accounts and expenses and want advice, could be a tech problem, or a GDPR thing…
Everyone will bring their problem to the table, and together we’ll help each other solve that problem!
SESSION ONE THURSDAY 7TH MAY 12-1PM: Register here
SESSION TWO MONDAY 11TH MAY 7-8PM: Register here
First come, first served. You bring the wine, we’ll bring the snacks.

With special thanks to ICG member Tom Woodnutt for suggesting we run these events.

Mike Roe Training: Winning Business Back
2020-05-06 09:00 - 11:00
A FREE ONLINE 2 HOUR COURSE FOR 5 ICG MEMBERS. FIRST COME FIRST SERVED

TRAINER: Mike Roe, FMRS
SUMMARY: To help researchers (re)gain clients, this online selling skills seminar aims to provide Covid-19 support by reviewing basic principles and drawing upon lessons learnt from previous recessions
Just 15 months before Covid-19, ICG member & trainer Mike Roe delivered a popular series of 1-day business development seminars for the ICG. Typical response: “fantastic, useful training!” Included was a prescient section entitled ‘Surviving turbulence; the recessions of ’08, ’01, ‘90’.
Mike will now develop & re-present these learnings to help members take action in mitigating loss now & restoring research business on rebound. Today’s situation is both extreme and evolving, so this 2-hr online trial session is restricted to the first 5 applicants only and will be FREE of charge. Additional requests will be wait-listed and further seminars programmed at a small fee dependent on positive attendee feedback.
REGISTER YOUR PLACE BY EMALING MIKE DIRECTLY HERE

ICG Webinar: Award For Independent Consultants - 2019 Finalists Share Their Submissions
2020-04-30 11:00 - 12:00 | Online – GoToWebinar
You’ve seen the articles, listened to their vox pops, shared their social media feeds – now it’s time to really understand what made our four 2019 Finalists’ submissions really stand out. Hear about the work that really impressed the judges and get ideas for what you can submit this year. Let’s celebrate everything about being an independent consultant and show your support by registering for this webinar.
Register for this free webinar here
Generously sponsored by Teneo Translations; small but beautifully formed, we are able to handle any sized translation or interpreting assignment into any language

Read more about our four Finalists here.

ICG Online Evening Talk: Managing Cash and Government Schemes Available to Small Businesses
2020-04-23 20:00 - 21:00
Here’s the recording of online evening speaker event, presented by Business Mentor Brian Woolrich

About Brian
Brian has over thirty years business experience, having grown a number of businesses and led large teams of colleagues. He has worked with literally hundreds of businesses, from start-ups to multi-nationals. Brian regularly presents on varied business topics to groups of SME business owners, and works alongside his retained clients on a 1:1 basis in order to support them with the development and growth of their business.

https://www.linkedin.com/in/brianwoolrich/
www.ukbusinessmentoring.co.uk

'How to' guide for analysing market research text data
2020-04-09 10:00 - 23:00
Run by Displayr, this webinar looks at how to analyse open ended questions, including word maps, back coding, automated categorisation and language translation.

ICG Webinar: In Response to Covid-19: An Introduction to Online Qual Methodologies
2020-04-01 11:00 - 12:00 | Online – GoToWebinar
This webinar is sponsored by Focus Groups UK
ICG members Mike Stevens and Tom Woodnutt will take us through an introduction to the online qual market, its pros and cons, and how to convince your clients of its value (particularly in light of Covid-19).
This webinar is likely to be the start of a series along these lines, to ensure that ICG members have the tools and knowledge to adjust as seamlessly as possible to the coronavirus situation.
Note that a Forum topic about this subject is now live, allowing ICG members to discuss thoughts, concerns, tips etc. with each other. You need to be logged into the website to access the Forum.
REGISTER FOR THIS FREE WEBINAR HERE

ICG Exhibiting at the B2B Expo
2020-03-25 - 2020-03-26 | ExCel London
For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020.
https://www.b2bmarketingexpo.co.uk/
The show attracted plenty of marketeers last year, several of whom were interested in using the services of small independent consultants.
If you’d like to help us spread the word about the ICG on our stand, contact Lucie with your preferred date/time slot (morning/afternoon).

Understanding Force Majeure & Covid-19 virus
2020-03-18 12:30 - 13:30
Covid-19: understanding when Force Majeure applies and when you can cancel contracts
Many small business owners are worrying about how Covid-19 may affect our work, our businesses and future bookings – what can we do about cancellations and does Force Majeure apply?
Suzanne Dibble, Founder of the Small Business Legal Academy, is running a free webinar on this subject on Wednesday 18th March 2020 12.30pm GMT which will cover where you stand on cancelling contracts, Force Majeure and termination rights including;

Running an event in the near future and have a contract with a venue for that event and are wondering what the legal position is with cancellation.
Concerns about how a supplier will continue to provide supplies if half of its workforce is ill or supply chains are interrupted.
Concerns about clients cancelling contracts with you if you are ill and not able to work for a period.

A recording of the training will be made available in the Small Business Legal Academy, as will a checklist of termination and force majeure rights. If you are not yet a member of the Legal Academy, you need to be on the live training.
https://zoom.us/webinar/register/WN_DFk-zLRBS7a8b0cibhABDA?inf_contact_key=[REDACTED]

IMPACT 2020
2020-03-10 08:00 - 2020-03-11 17:00
NEW DECADE: NEW FORMAT: NEW VENUE

The business of insight is facing the most radical set of challenges it has ever seen. Commercial, social and political pressures are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our work. It’s time for a conference that tackles these issues head on.
To celebrate the launch of Impact 2020, taking place on 10-11 March 2020 at Hilton London Bankside, 20 reduced price limited release full-delegate tickets and 20 one-day* tickets are now on-sale. Contact conference@mrs.org.uk to secure your seat at this must-attend event!
*Book today and choose your day when the programme is announced in November 2019

BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
2020-02-25 08:00 - 09:30
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work.
However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives. The challenges that businesses face on their journey are often the same, regardless whether they’re selling nappies to parents or components to factory production managers!
Join Trinity McQueen as they take you through a journey of;

How research is used as a tool to help businesses gain commercial leverage in the supply chain
How research can challenge ingrained perceptions and the status quo within businesses
How research can be used to turn %s into £s

Lauren Elliott, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world.

More info about BIG events and to book this event here

Everything you need to know - and you do need to know it - about the new MRS Code of Conduct
2020-02-20 11:00 - 12:00 | Online – GoToWebinar
Julie Corney, Standards and Compliance Officer at the MRS, will take us through what’s new about the new MRS Code of Conduct and what this means for everyone working in the industry.
REGISTER FOR THIS FREE WEBINAR TODAY

This webinar has been generously sponsored by TS Research Assistant

BIG Forum London: The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.
2020-02-18 18:30
The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020.
Focusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement.
For more info about this and other BIG events, and to book, visit here

ICG Webinar: IR35 And Its Effect On All Off Payroll Workers, Contract And Temporary Workers
2020-02-04 11:00 - 12:00 | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services
With advice from Cognitive Law and specialist knowledge from governing body ASPCo, ENI have produced some information on IR35 and the legislative changes coming in April 2020.
IR35 should be coming into effect for the private sector on April 6th 2020. How much do you know about it and its effect on you?
This webinar aims to cover the basics of IR35, how the upcoming developments may affect contractors and companies, situations in which you’d fall into IR35 and when you’d be exempt from it, and how contract work commissioned by larger companies may be affected.
A webinar for anyone who contracts their services out to other organisations.
This webinar will be run by Liz Norman of recruitment specialists Elizabeth Norman International. Liz cares passionately about our industry and has been struck over the last months with how few contractors know anything about this legislation. She believes that the legislation may have the following effects;

It may create a very divided market for freelancers/contractors, as they will only be able to work in the traditional way for ‘small’ companies and agencies.
Medium and large companies including large consultancies and the end client may stop using contractors and freelancers altogether.
The other option will be large companies give the work they are currently commissioning to contractors to contractors through a recruitment consultancy or umbrella company, or take them on as permanent employees (which is the option a couple of the large research agencies are looking at)

More about Liz Norman

Liz Norman is the Founder and CEO of Elizabeth Norman International, which specialises in recruiting both permanent and contract roles for the market research, data and insight industry. With over 30 years’ knowledge of the industry, Liz has partnered with a number of leading industry bodies, as well as working as a mentor to both individuals and clients.
Register for this important, free, webinar here

Kids & Youth Insights 2020
2020-01-23 09:00 - 17:00
Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands, government and the third sector are gathering and using insight to strengthen understanding, improve engagement and tailor offerings to better serve and support young people.
Don’t miss contributions from BBC, Public Health England, IKEA, Sport England, ITV, Save The Children, The Student Room, NHS South West London Health and Care Partnership, Women In Sport.
More brands to be announced soon…
Attend this event to:

Examine new methods, tools and guidelines for improving integrity and outputs from kids research
Explore the growth opportunities and appeal of voice tech and voice content for children and families
Examine youth online media habits and determine how media brands can win fickle young audiences
Analyse what ‘keeping it real’ for young people actually looks like in terms of your brand strategy
Evaluate different techniques for researching emotive and sensitive topics with young respondents
Gain new insights into aspirations, desires and struggles young people today are facing
Explore how to engage, motivate and empower kids and teens to make better health and exercise decisions

The ICG's Open-To-All Christmas Lunch
2019-12-06 12:30 - 16:00 | The Castle 33-34 Cowcross Street EC1M 6DB, The Castle, London, EC1M 6DB, United Kingdom
NOTE WE CANNOT TAKE BOOKINGS AFTER TUESDAY 26 NOV
We are excited to announce our open-to-all Christmas lunch on Friday 6th December at 12.30pm in Farringdon, London.
We promise you all a warm welcome, a great time, and a sumptuous meal (see menu here)
Celebrating Christmas 2017
Celebrating Christmas 2018

All are welcome – this is an event for ICG members and friends. Let’s start December as we mean to go on!
We will need your food choices by Monday 18th Nov – send them to Lucie, together with any dietary requirements.

With special, festive thanks to our fabulous main sponsors, Ardent Fieldwork and Perspective Research Services, and to our first-drinks sponsor, Web Creator Suite.

MRS MR and Marketing Tech Conference
2019-11-21 09:00 - 17:00
This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences.
MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is revolutionising insight creation and examine the latest insights that are supporting brands to get the most out of innovative marketing technologies.

Debate the ethics of marketing tech for targeted and predictive consumer strategies
Hear how to optimise conversational AI and Chatbot design for supreme insight collection and customer service
Identify new opportunities for brands in the evolving voice economy
Evaluate how Blockchain and AI is improving data quality and respondent experience in market research
Examine how developments in wearable tech and machine learning are creating exciting new opportunities to gather and scale up in-the-moment insights
Keep up to date with how VR is being deployed in research for decision forecasting

AQR/MRS Recruiter Accreditation Scheme (RAS): The Why, the What and the How
2019-11-20 11:00 - 12:00 | Online – GoToWebinar
A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS).
This webinar is generously sponsored by The Talking Shop: 3 gorgeous, perfectly equipped studios that are perfectly placed in the heart of the diverse, creative city of Manchester.
The RAS has been introduced to improve the quality of qualitative recruitment throughout the qualitative recruitment supply-chain. The success of the Scheme will depend upon buyers of qualitative recruitment services to make positive choices and to buy quality recruitment from recognised accredited recruiters and recruitment organisations, as this will drive demand for recruiters to seek accreditation.
Webinar presenters Debrah Harding (MRS Managing Director) and Lynne Chapman (ICG member and a recruiter), are part of the RAS Working Group that developed the Scheme and during the webinar will discuss:

Why RAS was introduced and the background to the development of the Scheme
Outline the benefits for recruiters and buyers of recruitment services
Explain how the accreditation works
Introduce you to free training materials.

Teaser question – just to get you thinking:
You have been asked to recruit using social media for a car manufacturer, who wants to recruit male drivers aged 30-50 years who drive a specific type of car. Which of the following would not be acceptable for a recruitment post on social media?

Specifying that you are seeking men aged 30-50 years
Specifying that you are seeking car owners
Specifying that you are seeking car owners who drive a specific type of vehicle
All of the above are acceptable.

(The correct answer is 3) as this is revealing too much detail and may lead to fraudulent participants trying to fit quotas in order to participate in research to receive an incentive. 1. and 2. are an acceptable balance between too little and too much information).
Click here to listen to a recording of this webinar
Download webinar slides here

BIG Forum – A Breakfast Briefing
2019-11-19 08:00 - 10:00
Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners
Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses.
Often these criticisms are accepted as being ‘methodological flaws’. However, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist.
Join us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.

ICG North London Meet Up
2019-11-17 10:30 - 12:30
Join other local ICG members on Sunday Nov 17th at 10:30 for a walk on the Heath and then a pub or to a cafe for drinks.

Meet at the parking lot of the Gospel Oak entrance to Hampstead Heath ( just East of the Gospel Oak overground station and in front of the Lido) .

Let Felicia know on 07425893234 if you’ll be attending.

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MRS Financial Services Research Conference
2019-11-14 09:00 - 17:30
This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions.
Hear new insights and explore research journeys from:
Lloyds Banking Group * Visa Innovation Centre * RBS * WorldRemit * TSB * Fairer Finance * Financial Inclusion Centre * Legal & General * Money and Pensions Service * News UK * Payment Systems Regulator
A packed day where delegates will:

Explore financial consumer attitudes, market trends and key industry challenges
Examine how AI, emerging tech and new methodologies are delivering better outcomes in FS research
Hear how insight is supporting decision making and helping FS providers to seize new commercial opportunities
Gain an industry perspective on how to address equality, fairness and vulnerability in financial services
Hear from challenger banks on using insight to build better brand engagement
Examine how insights are supporting the development of chatbot and mobile banking app design

ASC Delivering Better
2019-11-14 08:00 - 17:00
Turning up the insight, value, speed and action – One day conference.
Ultimately survey research – as with any research – is all about the end results. Though it may be easy to forget this as we work hard to get the survey scripted, data prepped, tables tabulated, and slides sliding.
In this conference we will focus on the end results and how recent innovations in technology and thinking is making them better.
“Better” can show itself in different ways. It can be:

On time or early (faster)
Reducing error (fitter)
Delivering more value for money (cheaper/more for less)
Facilitating strategic and operational change that improves social and business outcomes (more actionable)
Exceeding client expectations

This is part of the series of one day conferences run by the ASC (Association for Survey Computing).

Introduction to Behavioural Economics
2019-11-11 08:00 - 17:00
Learn behavioural change and how it effects and improves our chances of commercial success.
All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success.
Behavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it.
The course is an entertaining and lively mixture of collaborative learning, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments, case histories and even some psychological illusions.
Attendees are encouraged to bring their own stories and examples.
Who would benefit
This course will touch all aspects of business, not just market research and insight: so all those who work in marketing, creative and innovation will benefit from this, as will those in communications development and culture and change management.
In short, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B.
Objectives

To explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.
To unveil in its place, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.
To understand the role and importance of engaging the emotions.
To open up new areas such as priming, norms, heuristics and availability.
To jointly probe what this means for research, communications, changing consumer (and B2B) behaviour and communication and new product development.

Learning outcomes

Replace the old ‘faulty, if seductive’ model of the Rational Consumer, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.
This will affect how you make decisions within company culture, across all elements of marketing such as pricing, positioning, creativity, communications and innovation.
In its place, concepts such as choice architecture, heuristics, anchoring, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.
Specifically, what does it mean for research, insight, brands and communications?

Level
Specialist

ICG Members South West London Meet Up
2019-10-25 11:00 - 15:00
Join other ICG members for a walk/ meeting on the 25th of October in Richmond Park.

Meet at 11am in Pembroke Lodge car park, which is approximately a ten minute walk from Richmond Gate, and from there we will be going on an hour’s walk – weather permitting!
Afterwards we will have a coffee/something to eat in Pembroke Lodge. If it is raining we will instead go to the pub looking over the green in Richmond – The Cricketeers.
Everyone is welcome! – even if you can only make part of the walk/meeting!
Questions and to book: Katherine Passerieu: 07792 596 537

ICG Digital Academy Webinar: Conference Speaking: It’s time for you to take that terrifying first plunge
2019-10-10 16:00 - 17:00 | Online – GoToWebinar
This webinar was generously sponsored by Q2Q Global, a boutique global fieldwork agency for agencies and consultancies. We are specialize in Qual and Quant offline data collection in different countries but we are experts in Spain, Italy and Latam countries (including Brazil).

Webinar presenter: Dr Annie Pettit, PhD
As the leader of a New Speaker Track at a major global conference, Annie has heard every possible excuse for why someone shouldn’t speak at conference. In this webinar, she will share why you are absolutely uniquely qualified to speak at conferences, and give you a list of all the topics that you are fully qualified to speak about. Make some time in your schedule to learn how to write a compelling title and abstract that will increase your chances of being selected, and get some tips on prepping for the big day.
About the speaker
Annie Pettit, PhD, FMRIA has spoken at more than 100 conferences, and leads the New Speaker Track at the IIeX conference. She is a freelance consultant and writer who specializes in research design, analysis, and data quality. She is the author of People Aren’t Robots, a questionnaire design book, and 7 Strategies and 10 Tactics to Become a Thought Leader. Annie is the recipient of a 2015 Ginny Valentine Award, 2014 ESOMAR Excellence Award for the Best Paper, 2014 MRIA Award of Outstanding Merit, 2013 ESOMAR Best Methodological Paper, and the 2011 AMA David K. Hardin Award. She runs MOSR Canada, a central news hub for Canadian market, opinion, and social research.

HEAR THE RECORDING OF THIS WEBINAR HERE. (Note that whilst our intro slides aren’t visible, Annie’s presentation slides immediately afterwards are – don’t panic!)

The ABC of LinkedIn – How to Grow Your Marketing Research Business (preceded by AGM)
2019-09-19 18:00 - 21:00
This event is kindly sponsored by Web Creator Suite, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities, homework tasks and live chats.

LinkedIn is one of the most effective online marketing tools available to consultants. It’s like Facebook but for grown up, series businesses. And yet many consultants and business owners don’t know how to use it effectively to find new clients.

In this talk, Chantal Cornelius from Appletree Marketing will show you how to apply the ABC of LinkedIn, to help you generate more referrals and recommendations, meet and network with potential clients and share content that will help you to build up strong relationships.

For this practical session, we are looking for volunteers who would like some help with their LinkedIn profile. Chantal will review your profile before this evening event and then discuss with the entire audience how you can improve it. If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public at the event – please apply by 22 August 2019 to Lucie. We will select three members to have their LinkedIn profiles assessed and discussed at the meeting, to illustrate how the ABC of LinkedIn can be applied to any profile, to help you bring in more business.

For more info about the talk, directly from Chantal, listen to this brief clip.

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years, Chantal has delivered a number of very popular webinars for ICG members.

She has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM, to help members to get more from LinkedIn.

Please connect with her here.

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Tickets (£10) available here to cover refreshments

All welcome to the talk. AGM beforehand (6pm) for ICG members only.

Business Development Skills - Win New Clients!
2019-09-19 | i-view London, Wellington House, London, 125 Strand,, WC2R 0AP, United Kingdom
A day-long seminar for ICG members and non-members at a much-discounted price
A perfect opportunity to make a day of it in London. Attend this as well as our AGM and speaker event that evening.

Summary: This seminar is unique, being designed for market researchers by a market researcher. It teaches the successful application of sales techniques and the optimisation of the resulting pitch. Included are skills such as lead generation, sales prospection, consultative selling and credentials presentation. Case histories from research agencies & consultancies will illustrate the positive financial impact of successful prospection in business development.
Objectives: After this customised course participants will be able to –

Act proactively to develop their own business by adding sales to their skill set
Learn how to develop and use a full prospection guide, including their own Elevator Pitch & objection answers, in order to meet and present their services to new business potentials
Know how and what to prepare in advance for prospections and presentations
Take note of practical issues: planning, timing, client personality types; taking a new contact out of each meeting, how to close and follow-up
Understand how to work their way up the client pyramid – suspect, prospect, convert, repeater, committed, apostle.

Topics:

The 20 Golden Rules of marketing a service.
Agency differentiation.
The ‘Elevator Pitch’
How client ‘benefits’ differ from agency ‘features’.
How to get in front of a prospective client
The basic building blocks of cold canvass, namely the 3 ‘P’s – Prepare; Prospect; Present
Prospecting for appointments
The 5 steps of ‘Consultative Selling’ – 1. positioning; 2. needs determination; 3. presenting credentials; 4. resolving objections; 5. closing
Surviving recession (10 tips).

Take-out: Motivation (understanding the need to sell), confidence (based on examples of sales effectiveness) and skills (applying sales techniques).

Learning Method: Full day of lectures, exercises, simulations and role plays.

Cost: @ £75 for ICG members, £85 for non-ICG members. Details: 9.30-4pm, generously hosted by i-view London.

Convenor: Mike Roe, FMRS, was a researcher for 30 years with Research International (Kantar). There he was appointed the first full-time UK research agency Business Development Director and authored the book ‘Marketing Professional Services’. He is now a research consultant and sales trainer. His regular clients include the MRS.

For more info and to book, contact Mike directly.
