The ICG

Building Better Business Via The Screen
2022-02-24 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

With endless Zoom meetings and webinars, it can seem like our whole lives are currently being played out on screen, and while for some this can seem like a chore, other businesses are taking advantage of the considerable time and cost savings of screen-based meetings to boost their presence online.
In this interactive webinar, Camera Confidence Coach, Adam Woods, will provide strategies and tools to help you enhance your visibility and confidence to present on screen, so you can create more and deeper connections, as well as ways to be effective in your messaging on social media.
About Adam

Adam has had a track record of working in the film/TV industry for several decades, as a creative director for brands such as Discovery, Hallmark and National Geographic, as well as a TV commercials director for brands such as CNN, BBC, Ericsson, LG, Phillips, Siemens. His coaching programme uses a powerful 6-step C.A.M.E.R.A model to help professionals, business owners and brands create clear, consistent and commercially relevant messages through empathic storytelling.
https://www.linkedin.com/in/adamwoods1/
https://www.facebook.com/cameraconfidencecoach
https://www.facebook.com/groups/camera.confidence.club
https://www.cameraconfidence.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE

The rise of hybrid qual-quant research: what is it and what is its future?
2022-03-10 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Face Facts Research.
In this webinar, ICG member Richard Clark, of MR Qual and Deepr, will take us through;

What Qual-Quant Research really is
The various platforms currently on the market
How this can fit into your research amoury

The webinar is designed to be discursive and participatory; we really want to hear your thoughts and experiences about this subject.
REGISTER FOR THIS FREE WEBINAR HERE
Richard Clark

Richard Clark has over 25 years of market research experience, on both the client and agency sides. Beginning his career at J Walter Thompson, he then specialised in online research, both qual and quant. He has run many projects around the world, and provided training for the MRS. In 2019 he created the Deepr online hybrid qual-quant methodology.

Lunch&Learn With Give Opinions
2022-03-16 13:00 - 13:30 (Europe/London)
We welcome Give Opinions for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About Give Opinions
Give Opinions provides technology and people for researchers to gain incredible insights. Our managed service includes the recruitment of participants and a platform to conduct qual and quant research. The platform sends automated questions via WhatsApp, SMS and email to directly to the native apps on a participants phone. Responses such as (video, images, audio and text-based answers) are collated in our dashboard for review and direct interactions can be had with participants. ‘Data snapshots’ can be collated for quick reports, and data can be exported for your personal reports.
Their platform is a highly affordable and unique way to collect research data. It’s a completely new way to engage with participants on the native apps in their phones using WhatsApp, SMS and email. Your projects will be easier to manage and the quality of your data will improve by removing tech barriers that exist with purpose built apps. The entire service is supported by them so you can focus on gaining incredible insights and presenting them back to your clients.
Read their full brochure here
Why you should attend this Lunch&Learn

You’ll gain exclusive access the UK’s leading WhatsApp research platform, AND see it in action.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS

50% discount on first projects for ICG members and a minimum 10% discount on any future projects thereafter

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

MRS/ICG Award for Independent Consultants 2021: Finalists' Submissions
2022-03-17 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by MIS Group

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions.
Our Finalists
Tom Woodnutt, Feeling Mutual (Award Winner): How Qualitative Research Helped Virgin Pure Build A New Product Category
Nick Bonney, Deep Blue Thinking (Highly Commended): Digging Your Data – How Deep Blue Thinking Helped Doodlebone Champion the Independent Pet Trade
Roseann Smith, Daniel Parker-Smith, The Word is Out: Using video to conduct research and deliver insight for NPD
Matt Gibbs, Bayes Price: Following the #Covid conversation using MR tools

REGISTER FOR THIS FREE WEBINAR HERE
https://old.theicg.co.uk/award-for-independent-consultants-2021-we-have-a-winner/
https://old.theicg.co.uk/2021-award-for-independent-consultants-finalists-announced/

Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
2022-03-31 11:00 - 12:00 UTC | Online – GoToWebinar
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers’ digital ethnography and help them better understand omni-channel purchase / customer journeys.
More specifically, you will better understand how to effectively research the following;
– click and collect – researching a known journey.
– vaccine journey – taking a more exploratory approach to journey mapping
– and much more.
REGISTER FOR THIS FREE WEBINAR HERE. OPEN TO ICG MEMBERS AND NON-MEMBERS

Segmentation Is Cool, No Really, It Really Is…
2022-04-06 11:00 - 12:00 UTC | Online
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners

Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.
REGISTER FOR THIS INTERACTIVE WEBINAR – BE READY TO SHARE YOUR THOUGHTS!

Lunch&Learn with inca - Reimagining online research
2022-04-13 13:00 - 13:30 (Europe/London)
We welcome inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About inca

Inca is a Conversational AI platform that is built from Qualitative principles and delivers Quantitative scale. Conversational AI reimagines the online survey to create a chat-based format that is a more engaging experience for participants. The conversations combine quant scales, open ended questions and projective techniques. AI is used both for smart probing of participants open ended answers and to cluster and theme all the verbatim response. The inca impact is more considered answers, better quality data and stronger insights with results available live on inca’s dashboard as fieldwork completes. Experience inca and you’ll never want to run a traditional online survey again.
Inca’s capability is now being launched as a DIY SaaS platform, providing access to better quality data and insights for ICG members on either a ‘pay as you go’ or subscription basis
This Lunch and Learn will be led by ICG member Phil Sutcliffe. Phil has 30 years market research experience, most of the time spent in a variety of board level roles at Kantar. Two years ago Phil founded his consultancy, triple I, and last year used inca for projects with his clients. He loved inca so much that he made an investment in the business and has recently joined inca’s parent company Nexxt Intelligence as Managing Partner.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS:
ICG members qualify for 1/3 off platform fees for the first project conducted before July 2022. 10% discount for each project after that.

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Applications of personality psychology to market research
2022-05-12 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Audiense
Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand, predict, and influence behaviour will benefit from attending.
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS

Insights Assemble! Showcasing Survey Superpowers - ASC Conference
2022-05-19
ASC Conference – Insights Assemble! Showcasing Survey Superpowers. – ASC Conference
On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, and Insight Platform Founder and ICG member Mike Stevens. Please see here for full line-up. ASC Conference Insights Assemble May 19th 2022
James Turner (JT) will host a fantastic day of inspiring speakers, engaging discussion, great food, at the wonderful The Kia Oval – Surrey County Cricket Club.
This is a hybrid online and face-to-face event and for those joining in-person, we’ll have a terrace to enjoy the sunshine, and a free bar afterwards.
30yrs or under and want to come in-person? Snap up your Triple-30 ticket for £30.
Can’t make it to London? No worries! Geographical barriers to knowledge share are so passé – check out our live-streaming online ticket for only £30.
Standard ticket = £189 Industry Member = £159, Triple-30 (30yrs or under) = £30, Online only = £30. All tickets include access to recordings of the event. (Prices exclude VAT and booking fee)
MORE INFO AND BOOKING HERE

A two-part read-along of “Using Semiotics in Retail" by Rachel Lawes
2022-05-26 13:00 - 14:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services
YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can:
– Learn semiotics from Rachel in two live sessions.
– Bring your comments, questions and marketing problems for immediate responses.
– Read this exciting new book with Rachel and gain a revolutionary new view of retail marketing.
This read-along, a live online event hosted by ICG, is in two parts, on 28th April and 26th May 2022. Read the first half of the book now and you’ll be prepared for part 1 on Thurs 28th April.
The first part of the book (event of 28 April) is all about the present day. It is full of practical marketing actions that marketers, retailers and brands can take TODAY to aid and engage shoppers. Learn how to use semiotic signs to improve stores, fixtures and packaging.
The second part of the book (event of 26 May) is about the future. Semiotics is a tool for thinking and you can use it to get a view of the future of business, retail, employment, technology and human lives.
This event is free and open to anyone. Not just ICG members.
Get 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores.
REGISTER FOR THIS FREE EVENT HERE – YOU CAN OPT FOR ONE OR BOTH SESSIONS HERE

Consumer Neuroscience for Market Research
2022-06-16 11:00 - 12:00 UTC
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use – and misuse – of neuroscience methods and ideas, describe the different ways that neuroscience can be used for market research, and provide content for marketing campaigns. He’ll illustrate these using some of ACN’s own work with companies such as Audible and Vue Cinemas, their studies of the heart rates of West End audiences and the creativity of people in an underwater night club. Finally, he’ll give some suggestions of how market researchers can start to learn about and put into practice consumer neuroscience ideas.
Daniel C. Richardson

Daniel C. Richardson is a Professor of Experimental Psychology at University College London, where his research examines how cognitive processes are grounded in the body, the environment and the social world. He is the author of Man versus Mind, and Social Psychology for Dummies, and has published more than 50 articles in international scientific journals. He has consulted for groups such as the BBC, Audible, Just Giving Google and Vue Cinemas, and performed shows at the London Science Museum and Bloomsbury theatre combining science, music and live experiments on the group mind of the audience.
Applied Consumer Neuroscience (ACN)
Applied Consumer Neuroscience use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes that answer specific questions about consumers, to corporate training workshops and live speaking engagements, their team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
https://www.linkedin.com/company/acnlabs/ https://www.acnlabs.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE
Discount for ACN Training Courses and Workshops for ICG members and colleagues outside of the ICG (in London and online, November 2022)
Hurry – get your early bird discount before the end of July.
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22 This is our in-person workshop, and the code NACC will get £150 off the cost
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22-online This is the online version, and code AMYGDALA will get £100 off.

The ICG Turns 21! Come and celebrate with us!
2022-06-30 18:00 - 23:00 UTC | Slug and Lettuce St Katherine’s Dock, Unit 1 Tower Bridge House, St. Katharine's Docks London - Tower Bridge,, London, E1W 1AA, United Kingdom
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us.
From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, offering our members a wealth of benefits.
Chat, eat and drink with us in the iconic St Katharine’s Dock, London, overlooking the Tower of London.
We look forward to welcoming you all. You never know, there may even be cake…
BUY YOUR TICKETS TODAY (£32+VAT)
With special thanks to our wonderful sponsors of this event:
MAIN CO-SPONSORS: Field Notes Communities and Qualzy
FIRST DRINKS SPONSOR: Perspective Research Services
BIRTHDAY CAKE SPONSOR: Teneo Translations
DESSERT SPONSOR: iPoint Market Research
GOING-HOME GOODIES SPONSORS: Deep Research and Qualzy

Exploring Conjoint Analysis
2022-07-07 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by MIS Group

Conjoint Analysis: What is it? How does it work? What does it tell you?
This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with consumers, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation.
If you’ve heard of conjoint analysis but don’t know what it is, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better, then this is the webinar for you.
Saul Dobney

Saul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI), and to make conjoint analysis more realistic, developing several new question types along the way.
REGISTER FOR THIS FREE WEBINAR HERE
dobney.com marketing insight – https://dobney.com
Conjoint Explorer: https://dobney.com/conjoint-explorer–k130
Cxoice Software: https://cxoice.com

Lunch&Learn with ASI (Advanced Symbolics Inc)
2022-07-12 15:00 - 15:30 UTC | Online – GoToWebinar
FREE

We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first technology that bridges the gap between social media and traditional market research by introducing probabilistic sampling to the analysis of these social platforms.
Their A.I, Polly™, is able to capture conversations; uncovering insights to help organizations navigate the marketplace. Through their various services, Polly uses representative samples to segment populations allowing her to contextualize the environment brands live in.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
This will be an educational presentation to show how randomized, controlled, representative sampling on social media was applied to a successful market research campaign, proving that the market research tools of traditional market researchers can now be applied to online samples using A.I/ML, with the added benefit of speedy delivery and more accurate forecasting enabled by this rich dataset.
This Lunch and Learn will be led by Marisol Bedoya, Marketing Specialist.

As part of the Lead Generation and Sales team at ASI, Marisol has drawn from her Bachelor of International Business degree focusing on Marketing and Trade. Throughout her time at the company, she has coordinated ASI’s presence at international events, created relationships with potential customers from around the world and curated project proposals for prospective companies.
https://www.linkedin.com/in/erinottawa/
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Writing For Impact
2022-07-13 10:00 - 11:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Ivy Exec

Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will:

Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that will promote your organisation, communicate your ideas and build your personal brand.
Discover the three key things that will make you a better writer.
Practise a simple framework that will enable you to write better, faster and with more impact, whatever the writing task – including writing LinkedIn and ICG profiles.

Judith Staig

Judith Staig has been a researcher for more than 25 years, specialising in B2B and tech and working both client and agency side. In 2013, her love of writing, creative communications and storytelling in research led her to found ContentWrite, a consultancy providing writing and editing, content planning, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member.
https://contentwrite.com/
REGISTER FOR THIS WEBINAR HERE
(Once registered, click here to access the webinar)

Using Anthropology in Market Research
2022-08-25 11:00 - 12:00 UTC | Online – GoToWebinar
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research – Thurs 25 Aug
Generously sponsored by Indiefield

Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us into the changeable realms of interpretation, desire, socially acceptable norms and value.
The talk gives an overview of social anthropology and ethnography in order to provide perspectives and tools to help researchers dig a little deeper.
Register here
ONCE YOU’VE REGISTERED, LOGIN FOR THE WEBINAR IS https://meet.goto.com/145863309

Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
2022-09-01 11:00 - 12:00 UTC
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples.
In this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is, why it matters for industry research, where low quality data comes from, and, most importantly, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions.
Areas that will be covered

Data quality – what it is, where it comes from, and why you should care
Impacts of low data quality on your strategic decisions and bottom line
Five simple steps that you can take today to increase the quality of the data you are basing your business decisions on

Assessing panel provider
Validating your participants
Choosing the correct sample
Effective study design
Fair treatment of participants

Andrew Gordon
Andrew Gordon, PhD, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University, followed by an MSc in Neuropsychology at the University of Bristol, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California, Davis, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
Prolific is an online research platform that quickly finds research participants you can trust. Just insert your survey link, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes.

REGISTER FOR THIS WEBINAR HERE
(Once you’ve registered, the login for the webinar is https://meet.goto.com/145863309)

Lunch&Learn with Caplena
2022-09-14 13:00 - 13:30 UTC
FREE

We welcome Caplena for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Caplena uses Augmented Intelligence to drastically reduce the amount of time it takes to analyze large amounts of free text from reviews, or responses to open-ended questions. Within minutes Caplena identifies topics and auto-tags your entire dataset, freeing you from repetitive categorization.
Using modern machine learning platforms and a streamlined analysis process can achieve ultra-fast turn around times. Nevertheless, it is not economically feasible to develop and operate cutting-edge deep learning algorithms for a single market research company. We have dedicate our entire energy to help you overcome that technological gap.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this Lunch and Learn, we will introduce Caplena, the technology behind it, and how it can make the tedious process of analysing open-ends much easier.
Our Presenter: Pascal de Buren
This Lunch and Learn will be led by Pascal de Buren, Co-Founder and Machine Learning Engineer.
Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.
And additionally, Caplena are generously offering all ICG members a discount:
15% Discount Code: Use this code to redeem:
https://caplena.com/app/account/subscription?coupon=LUNCHLEARN_22
Further links
– Website: www.caplena.com
– Linkedin: https://www.linkedin.com/company/caplena/
– Instagram: https://www.instagram.com/caplena_ag/
– Facebook: https://www.facebook.com/CaplenaAG
– Twitter: https://twitter.com/CaplenaCH

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Pensions 101
2022-09-15 11:00 - 12:00 UTC
Pensions 101 with Claire Labrum, Strictly Financial – Thurs 15 Sept, 11am
Generously sponsored by Teneo Translations

This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments. It will cover the basics of pensions (what they are and what they are not), how they are treated for tax purposes (both individually and for Limited companies & partnerships), the limits surrounding contributions and the rules about accessing your money. It will also attempt to show the difference between pensions and other investment options (for example, ISAs).
Register here
Once you’ve registered, login for the webinar is https://meet.goto.com/145863309

Lunch&Learn with Prolific
2022-09-21 13:00 - 13:30 UTC
FREE

We welcome Prolific for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Prolific is an online marketplace built by and for researchers, that connects researchers with engaged, active, and trustworthy participants all over the world. Unlike traditional panel companies, Prolific has a unique, high quality, and high value trusted participant pool. We pay higher rewards, provide a better experience to participants, and have proven higher quality data than any other competitor, enabling researchers to run trusted, high quality, world-changing research.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this session, Prolific will be discussing the various methods used to manage its participant pool in order to ensure that all of the participants are of the highest possible quality. This will include:

A discussion of how they onboard new participants
The various levels of verification they enforce
How they monitor account and pool status over time
Why participants are removed from their pool

They will also be sharing a few tips for what you can do as a researcher to select for the best participants from Prolific.
Our Presenter: Dr Andrew Gordon
This Lunch and Learn will be led by Dr Andrew Gordon, Research Consultant at Prolific.
Dr Gordon completed a BSc in Psychology, followed by an MSc in Neuropsychology, and a PhD in Cognitive Neuroscience, examining the neural underpinning of reliance on misinformation. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
And additionally, Prolific are generously offering all ICG members a discount
Sign-up at www.prolific.co/referral/icgweb to get £40 in free credit added to your account.
Further links
www.prolific.co
@Prolific (twitter)
https://www.linkedin.com/company/prolific-academic

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

3-Part Collaboration Day: Hive Mind, AGM, Wine Tasting
2022-09-22 15:00 - 20:00 UTC | Schlesinger London 9 Kingsway London WC2B 6XF, WC2B 6XF, United Kingdom
This day has been generously sponsored by Rigour Research, the data collection and advanced analytics specialists, and hosted by Schlesinger Group

Our latest ICG face-to-face collaborative event is in 3 parts. Feel free to attend 1, 2 or all 3 of them; you must register for Hive Mind and for the Wine Tasting separately
1. Hive Mind: 3 – 5pm

This all about having fun exploring the power of the fantastic ICG member Hive Mind. The idea is that you’ll get to meet other ICG-ers, see how their minds work, and gauge how well you could work together.
Think creativity, team-work, fun, brain-power. You’ll work in small teams to tackle a range of knotty business and societal issues. It’ll be a friendly competition – there’ll be prizes for the most creative or innovative solutions. There may also be some added curve-balls thrown in to keep you on your toes.
This event will be free of charge and is open to the first 35 registrations we receive.
REGISTER TODAY!

2. ICG AGM: 5.15 – 5.45pm

Hear more about what the ICG has been doing and its plans for the forthcoming year.
No need to register for this.

3. Wine Tasting: 6 – 8pm

Join ICG member and wine-supremo Mike Brown, Green Bird Consultants, as he takes us through a wide range of global wines. Not to be missed. Mike is a font of wine knowledge!
This event will cost just £10 (+VAT+Eventbrite fee).
Open to ICG members and non-members.
BUY YOUR TICKETS TODAY!

Our Hosts
These events will be generously hosted by Schlesinger Group UK Studios.. See here for a virtual walk through their London Studios.
Our Sponsor
Rigour Research are a fully accredited data collection and advanced analytics firm who provide fieldwork and data and analytics support to Independent Consultants, Market Research Consultancies and End clients globally.

Lunch&Learn With incling
2022-09-28 13:00 - 13:30 (Europe/London) | Online
Come and hear Nick Campbell, Associate Commercial Director of incling, talk about how the online platform incling can help your research process, how to use it, and more about the fantastic benefit incling are exclusively offering ICG members:

10% discount on platform hire to ICG members who run their first project with us
a free ‘pre-launch session’ for the first project where one of our community managers would review the platform set up, tasks, activities, notifications etc and set up a call to discuss any recommendations or alternations. This would mean that first time users would benefit from a training session (included for free to all of our clients) as well as a pre-launch check to ensure their first project runs smoothly.

Nick Campbell – Associate Commercial Director

Nick has been an advocate of insight communities from the very beginning of his 12-year research career. After several years managing agency and brand client accounts across sectors (Meta, Anglian Water, Royal London, Havas, MMR), he now heads up incling’s commercial department. His work focuses on developing incling’s growth strategies, speaking at industry events, building strong client relationships, and exploring new methodologies and innovations that help solve client insight challenges.
JOIN THIS SESSION HERE:
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/815667629
You can also dial in using your phone.
United Kingdom: +44 330 221 0088
Access Code: 815-667-629

Applications of Behavioural Science to Quantitative Market Research
2022-10-13 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by MIS Group

Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer.
However, while some have also had similar success in quantitative research, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand, predict, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research.
This webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next, we’ll look at behavioural economic approaches. Finally, we’ll cover personality trait insights.
This webinar will provide both the rationale for why, but crucially also the “how to”. Importantly, everything described will complement existing quantitative research techniques and data collection methods. Therefore, no significant initial investment is required to put any of these approaches into practice.
The webinar will also summarise the highlights from a detailed, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS FREE WEBINAR HERE

Making the Most of PowerPoint: Training with Rachel Crew of FROG
2022-10-18 13:30 - 14:30 UTC
We are excited to have Rachel Crew of FROG run an exclusive ICG Training Session on Tuesday 18th October from 1:30 – 2:30pm BST

In the one hour interactive webinar, Rachel will share some top tips for using PowerPoint more effectively, including how to:

Format slides quickly and correctly
Create your own Master design, as well as adapting given Masters to fit your own needs and managing logos
Using and inserting various objects such as SmartArt, Excel data, logos, video and animation
Produce a more engaging and professional presentation without expending too much time and effort!

There will also be opportunities to ask your own questions.
FROG originally started way back in 1986, by Judy Fella. Back then, Judy was the late Professor Stephen Hawking’s PA and Nursing Coordinator. It was then that the world-renowned theoretical physicist asked Judy to try out a new computer for the production of his scientific papers and later a Brief History of Time. Judy’s daughter, Rachel, after completing her Geography degree joined FROG and trained at Microsoft using the Office suite over 26 years ago. Rachel specialises in Excel, Outlook, PowerPoint and Word has been delivering training ever since to an extensive list of small businesses to large global organisations.

The session will cost a special discounted ICG rate of £20 + VAT and you will receive your own PDF Training handout and webinar recording afterwards.
Register for this Training Session here
An invoice will then be raised. Once payment has been received, FROG will send you the login link.

Get Off the Feast & Famine Rollercoaster!
2022-10-27 11:00 - 12:00 UTC | Online – GoToWebinar
How often do you find yourself riding the feast and famine rollercoaster?
Working and busy one month, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients.
Sound familiar? Time to get off this rollercoaster?
Then come along to this ICG Webinar at 11am on 27 October 2022. We’ll be joined by Chantal Cornelius, who has been running Appletree Marketing for over 22 years. She’s run a number of very popular webinars for us in the last few years and she’ll be sharing more of her invaluable knowledge with us.
Chantal does marketing very differently to many other people in her industry. In this webinar she’ll show you a simple way to plan your marketing for 2023, that will keep you off the feast and famine rollercoaster for next year and beyond.
Here’s what one of Chantal’s Marketing Research clients said:
“HUGE thanks again for everything you’ve done over the years, Chantal. Research Insight is stronger, more customer-focused and more successful as a result of your advice/input (and cheerful cajoling!) and the excellent work of your team.”
Former ICG Member Martin Holliss, Managing Director, Research Insight
Chantal Cornelius

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants and trainers to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow.
She has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. Chantal successfully uses her planning techniques to make sure that her business, and those of all her clients, stay off the dreaded feast and famine rollercoaster. She can do the same for you too.
www.Appletreeuk.com
REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS

ICG Members' Buddy Scheme: Nov '22 - Jan '23 inc
2022-11-01 08:00 - 17:00 UTC
An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months, after which the pairings change. No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other.

To sign up to our next Buddy scheme, register here
(Registrations open until end of 7th Nov, buddies will be sent to you by email on the 8th).

Five hints and hacks to help your business grow more effectively
2022-11-10 11:00 - 12:00 UTC
This webinar is generously sponsored by Perspective Research Services

Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and also being responsible for marketing your business and winning work from new or existing clients can be a challenge.
In this webinar, ICG member Paul Griffiths of Client Advocates, shares five techniques and approaches that will help you more easily grow your business, and in a way that doesn’t take up lots of time and resource.
These hints and hacks are all thing Paul uses for his own growth consultancy (he’s a one-man band himself) and are also techniques and tips he uses to help his clients (small and micro research and insight agencies) to grow.
About Paul

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.

Home

https://www.linkedin.com/in/paulneilgriffiths/
REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS
Once you’ve registered, login for the webinar is https://global.gotomeeting.com/join/145863309

Micro-business, macro impact: Gaining a competitive edge through sustainability
2022-11-24 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Podengo

This webinar by sustainability experts MyCarbon will cover:
-The real impact micro-businesses have on the environment
-Potential reduction strategies in research projects
-The future of sustainability and how it will affect your work
-What you need to do to gain a competitive edge.
Speakers:
Dr Toby Green (Director and Co-Founder of MyCarbon)

Toby co-founded MyCarbon whilst conducting his PhD at the University of Leeds in Bio-energy in 2016. With expertise in carbon quantification, emission reduction strategies and carbon offsetting, it’s his life’s mission to reduce the impact of the climate crisis on the world.
Dr John Whittle (Director of Operations & Strategy)

Always drawing on his social scientist background, John has advised some of the biggest brands and businesses in the world on how to understand and manage their global & social impact; both in terms of their environmental footprint and how they successfully engage with their customers and audiences.
https://www.linkedin.com/company/mycarbonuk/
www.mycarbon.co.uk

MyCarbon | LinkedIn
MyCarbon | 1,608 followers on LinkedIn. Calculate your carbon footprint. Reduce your environmental impact. Offset your emissions. | MyCarbon is a platform for individuals and businesses to …
www.linkedin.com

REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS
For ease, once you’ve registered, login for the webinar is https://meet.goto.com/145863309

ICG’s Half-Hour Coffee And Connect
2022-12-07 10:30 - 11:00 UTC
FREE

A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….
LOGIN IS:Coffee And Connect Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/776596125

Cyber Security: Defence in Depth
2022-12-15 11:00 - 12:00 UTC | Online – GoToWebinar
In this webinar, Rick Wilmott, head of Sales and Marketing, and Scott Brooks, Cyber Security Expert at Cheeky Munkey, will take us through;

How to be more Cyber aware
The threat landscape
How are small businesses targeted?
What can I do to protect my business?

If you’ve had any IT security ‘horror stories’ and are willing to share what happened and what you learned from the experience, we’d love to hear from you during the webinar.
About Cheeky Munkey
Based in St Albans, Hertfordshire, Cheeky Munkey has been providing managed IT Support in London and throughout the UK to businesses since 1999. We deliver Enterprise-level services and solutions at prices that work for you.
Our team of experts will become your personal IT department; rapidly and efficiently responding to issues, often before you even know they exist. Covering everything from your servers and network infrastructure, to your computers, workstations and mobile devices, we provide end-to-end solutions for all of your technology needs.
https://cheekymunkey.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE

(Once you’ve registered, login is https://meet.goto.com/145863309)
