ICG Speedos
2021-09-23 10:30 - 12:30 (Europe/London) | Online
A New Collaborative Initiative That We’d Like You To Join

Introducing ICG Speedos – A collaborative, competitive, fun event where ICG members look at business or research briefs in small teams and imagine they were going to work together on that project.
An opportunity for two lucky clients to hear how ICG experts would respond to these challenges in a no-obligation, no pressure environment.
Here’s how the event works
This event will take place on an online platform on the morning of Thurs 23 September.
Two clients will share their business research challenge consecutively (either live or ‘sample’).
ICG members attending this event will be allocated to a team (4 teams, 5 members in each). Each team will be have a mix of research disciplines and skill sets.
Teams will have half an hour to come up with a quick response to each of the two client briefs.
Each client will be on hand to answer your questions and at the end of half an hour, all competing teams will present their responses. The client will then choose their favourite.
Here’s what you will get out of joining this event (as an ICG member)

A chance to respond to two different client sample briefs
A chance to suss out fellow ICGers to see if they would make good people to collaborate with in the future
A chance to get your brain cells firing – fast!
It will be fun!

Here’s what you will get out of joining this event (as a client)

An opportunity to hear about different ways of approaching your challenge
A chance to suss out ICG expertise

SIGN ME UP!
ICG members – register your interest
CLIENTS – register your interest
We plan to run more of these events in the future… but it would be great to see you at the very first one!

From breakdown to breakthrough: a lived experience of stress-induced burnout and what SMEs can learn from this
2021-09-27 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Respondi

We invite you to join James Pickles in conversation with the ICG; how he got there, why he burned out, where he is now, and what this all means for SMEs today.
This webinar will help us recognise and embrace ways of addressing our mental wellness – at work and beyond.
James is a personal and performance life coach and mental health advocate who talks very powerfully about his own experience of stress, burnout and breakdown when he was in a successful and growing company. He is here to share with us some of the valuable, and sometime painful, lessons he has learned – and continues to learn – about how admitting that he wasn’t fine, speaking out and then seeking help, enabled him to survive, rebuild and breakthrough to another career as an independent.
As he is also now a fellow independent consultant, running his own small business, he has a particular perspective to offer the ICG and hopes that, by telling his story and through this discussion, you will be encouraged to reflect on your own experiences and ask plenty of questions. Questions that can lead to dialogue, a recognition and acknowledgement of issues and a realisation that you don’t have to cope alone.

He’ll share his full experience of the effects of stress-induced anxiety and offer some insights into what he’s learned, what he wishes he’d known, what advice he would give his old self and how employers and employees and can take ownership of their well-being at work and at home.
See here an interview upon which the talk is based:
https://www.significantinsightsmedia.com/how-did-you-get-there-james-pickles/
You’ll have the opportunity to login anonymously if you wish to, and ask questions via Slido if you wish to remain anonymous.
REGISTER FOR THIS EVENT HERE

This event is proudly partnered with the MRBA.

The MRBA exists to provide financial support and advice to individual colleagues experiencing real hardship, who work or have worked in any aspect of market research, and who are based in the UK. This can also include the financial support for those that require mental health services, that might be too slow or too costly to access as standard. We offer support with respect, sensitivity and in confidence.

Event login reminder (please register beforehand):
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/344838301
You can also dial in using your phone.
United Kingdom: +44 20 3713 5011
Access Code: 344-838-301

ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers
2021-09-30 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Qualzy (formerly Web Creator Suite)

The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight.

The webinar will demonstrate the practical application of Behavioural Economics to your wider market research work.
More specifically, it will cover:

An overview of Research Methods (psychometric, biometric, neuro-metric, explicit) which can be used
The BE Process: Friction to Fluency to Interventions
Some Case Studies to bring all of the above to light
3 Steps to take clients on this journey

How to avoid focusing on the ‘what’ and stick to the ‘why’
Turn the science from Friction to Fluent
Take them on a journey don’t throw them in at the deep end.

Current and Future Direction of this type of research
Where to learn more (2 mins).

REGISTER FOR THIS WEBINAR HERE
About Emma and Truth Be Gold

Truth be Gold are the pioneers of deep behavioural insight. The majority of consumers’ decisions are made in the subconscious mind. They use the latest thinking from Cognitive Neuro-Science and Neuro-Psychology to develop ways to access this information that cannot be accessed via traditional research techniques.

LOGIN FOR THE WEBINAR HERE (but please register above beforehand)
ICG Webinars
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/145863309
You can also dial in using your phone.
United Kingdom: +44 20 3713 5011
Access Code: 145-863-309

ICG Webinar: Your small business meets sustainability
2021-10-06 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Glow, powering fast, affordable and robust consumer research through it’s on-demand insights platform. Whether you need to understand a new category, get under the skin of a target audience or conduct ongoing tracking, Glow can provide quality responses, quickly. Glow’s easy to use platform and real-time data visualisation give you the power to get research right, and the confidence to act on those insights, quickly.

As business owners, we constantly seek out ways to run a better business: being more efficient, avoiding waste, being a good employer, making a difference in our communities, wanting to be recognised as a good brand, and laying the path to a successful future. Much of this is common sense, and yet it’s common to find mismatches between our personal values and the work we do.
After realising there was such a mismatch in his own business, Jon Gibbins has spent nearly 3 years integrating more sustainable and ethical practices into his small digital company. He continues to find more ways to improve his business based on a triple bottom line approach: people, planet and profit. Pairing his training experience with his passion for addressing the climate emergency, he now supports other small business owners to do the same.
This webinar will discuss the themes of sustainability, ethical finance and green technology, and include toolkit suggestions, helpful advice and achievable changes you can start using today.
About Jon Gibbins

Jon is a digital accessibility consultant who helps organisations make digital products more accessible to Disabled people. He’s known for his practical approach and deep technical understanding, built on two decades of experience.
Concerned about climate change, our planet and its people, he integrates ethical and sustainable practices into his work and supports other small business owners to do the same.
REGISTER FOR THIS FREE WEBINAR HERE

This Too Shall Pass: Navigating Change with a Sense of Humour
2021-10-14 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Qualzy (formerly Web Creator Suite), a platform which supports all your asynchronous project needs including diary tasks, UX research, video blogging, international projects, long term communities and much much more.

We live in an ever-changing world and most of us fear change, so how do we survive?
We are faced with Covid, Brexit, climate change and a re-emergence of ABBA (wait, is that relevant?), and somehow
we try make sense of it all.
In this session Greg Arthur, Transformation Coach, Lifeology, provides you with practical tips and guides that will not only help your business navigate change, but, more importantly, it will give you tools to be more change resilient.

About Greg

Greg started adult life out of integrity with himself and in a career he had no interest in, and so has seen the value in striving for authenticity in all that we are and do.
This quest to guide people towards their truth, whatever it may be, has led him to be a coach, mentor and change agent. He works in companies and with individuals to help improve self-esteem and productivity and to neutralise
stigma, both internally and externally, as well as navigating them through change.
His path has been varied, providing him with business and project management experience, as well many years in Corporate Social Responsibility, where he discovered the joy and skill involved in marrying the needs of communities and projects with corporate donors.
He has learnt that compassion and empathy are key to understanding the stories and needs of those you wish to assist. He now offers his time to peer mentor people living with HIV.
Originally from South Africa, he is now based in London and runs his own business, Lifeology, with his best friend.
He is a keen runner and swimmer (these help him to clear his mind), a casual yogi and love a good book. You will also catch him often out of London as he feeds his curiosity about culture and the world through travel.

REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS

Joining link for webinar is https://global.gotomeeting.com/join/145863309

Lunch&Learn with Field Notes
2021-10-20 13:00 - 13:30 (Europe/London)
We welcome Field Notes (also ICG members) for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Field Notes

Founded in 2013, and developed by experienced researchers and ethnographers, we have been at the forefront of mobile research technology since its inception.
Field Notes lets you capture and manage quality self-shot video from people around the world via their phones – whether it’s customers, employees, research participants, healthcare professionals or patients.
Via Field Notes you can document what your target audience thinks & feels, sharing their real life perspectives, opinions and stories, harnessing the power of mobile technology.
Over the years, we have connected with more than 35,000 participants worldwide and proudly delivered +2,500 projects in 40 languages
Why Field Notes are a perfect fit for micro independent consultants
We are a small and passionate team and we are proud to be an independently owned business; with our background in research, we are always happy to share tips and advice on how to use the platform and run any kind of mobile projects.

Our platform and app are built with ease of usage at their core allowing you to successfully and efficiently connect with any audience
We have an easy and stress-free costing model with no hidden fees, for extra peace of mind.
Why you should attend this Lunch&Learn
In our L&L session we’ll show you our participant app, the backend platform and we’ll provide an overview of all the different functionalities they support.
We’ll describe key usage scenarios and will share tips on how to leverage the Field Notes features to boost participant engagement and minimise dropouts. Expect a fun, inspiring and interactive session.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY FIELD NOTES

A £250 discount on either your first or next project (if you’ve already hired them). For a typical UK project with 10 participants £250 off would equal 50% off!

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

How To Make Networking Work For You (On and Offline)
2021-10-28 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

In this interactive webinar, ICG member Deanne Gold, iPoint Market Research, who successfully networks herself and has presented several talks on the subject, will talk us through what it means to network, what to do/avoid, how to successfully mesh on and offline interactions, and specifically, how to apply this to the market research industry.
We encourage attendees to share their stories and thoughts during this session.

About Deanne/ iPoint
Deanne, together with her husband and business partner Marc, run iPoint and are both ICG members. iPoint Market Research is a dedicated team of fieldwork recruiters and project managers with a passion for excellence.

REGISTER FOR THIS FREE INTERACTIVE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS

Once you’ve registered, login for this webinar is https://global.gotomeeting.com/join/145863309

How can LEGO® SERIOUS PLAY® be used in qualitative market research?
2021-11-11 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by iPoint Market Research.

Join us to hear from Per Kristiansen, a Master Trainer and co-founder of LEGO® SERIOUS PLAY® and ICG member Giulia Fabrizi, a certified practitioner of this method.
Per will explain the scientific foundations of the method and Giulia will take you through some interesting applications of the method for qualitative market research (business and consumer).

More specifically, this webinar will take you through;

The neuroscientific foundation of LSP. The foundations of the method are inspired by several theories including Piaget’s constructivism, Papert’s constructionism and neuroscience. In extreme synthesis, when you build with your own hands, you activate connections between hand and mind that can awaken knowledge; this knowledge allows you to see a situation from a different point of view and offers new elements to face and manage it, drawing on the enormous wealth of skills and competences that are not always used, following the patterns of experience.
LSP as a business and consumer tool. LSP can help teams t analyze the brand vision and the brand/company DNA. LSP can also help consumers uncover the values they associate with the brand/company. It can be also applied to so many other requirements, e.g. customer or patient journeys, support in NPD or service development, or store layout development.

Per Kristiansen
Per Kristiansen is currently a partner in Trivium, a Copenhagen based consultancy. He joined Trivium in 2006. Per focuses on LEGO® SERIOUS PLAY® and delivers facilitator training programs and works directly with his own clients. He works all over the world. Together with Robert Rasmussen, he is the author of the book “Building a Better Business with the LEGO® SERIOUS PLAY® method”, published in July 2014. For information on the LSP courses, visit: https://seriousplay.training/
Giulia Fabrizi
Giulia Fabrizi is a qualitative market researcher and ICG member, working in this field since more than 20 years. She loves to connect various disciplines and explore new fields in which qualitative research can be blended and infused.
MORE ABOUT LEGO® SERIOUS PLAY®
REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON MEMBERS

Login on the day is https://global.gotomeeting.com/join/145863309

AMSR Book Launch: 'How We’ve Changed: Social Trends from Post-War to Present Day and Beyond'
2021-11-30 18:00 - 20:00 (Europe/London)
Join the Archive of Social and Market Research (AMSR) at the IPA for their book launch, ‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond,’ (the event will be streamed for those of you who can’t attend in person).
More details here AMSR-Book-Launch[1]

Separate But Together: ICG's Regional Festive Lunches
2021-12-10 13:00 - 17:00 (Europe/London)
On Friday 10th December, at 1pm,* we are hoping that a number of you in different regions in the UK and around the globe, will sit down at a local restaurant together to celebrate being able to finally meet up with ICG members and contacts living near to you.
*Note that some regions will be meeting on different dates, see below. Contact the organiser of your group to find out more.

We will aim for a virtual hook up with all the groups at one nominated time during the afternoon.
REGISTER YOUR INTEREST IN JOINING YOUR LOCAL GROUP BY CLICKING ON YOUR AREA BELOW:
Hertfordshire
Midlands
South-West London
Bangor (date tbc)
Norfolk (14 Dec)
Sussex/South Downs (16 Dec)
Glasgow
Yorkshire (date tbc)
If you’d be interested in organising a table in your area, get in touch with Deanne (ICG committee, Events). All you’d need to do is book a table at a place of your choice and be the representative for sending out details to everyone who wants to attend.
Wishing you all a very happy Christmas!

De-mystifying COM-B and exploring how it can be used in Research
2021-12-16 12:00 - 13:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

Following on from an ICG members’ egroup discussion, we’re delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it can be applied in research, what its benefits and pitfalls are, and where members can go to understand more about it.
Join in the discussion
We have a Forum link for this subject on our website. Elina would love you to post any questions or experiences you have of using the model in this Forum before the webinar so that she ensures she covers your questions in the webinar. Feel free to continue discussing this area after the webinar as well. You have to be logged in to the ICG website to access the Forums.
REGISTER FOR THIS WEBINAR HERE

ICG's Half-Hour Coffee And Connect
2022-01-12 10:30 - 11:00 (Europe/London)
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….

LOGIN IS: https://meet.jit.si/ICGmeetup

Your Digital Marketing Masterplan
2022-01-13 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by MIS Group

How would it feel to get your marketing done and dusted for the week, month, year? This webinar, by Louise Dillon, Armadillo Social, will talk you through the strategies and tools you need to create a successful marketing plan for the next 6 to 12 months.

We will cover:

Creating the perfect profiles
Locating your perfect clients
How to identify and create great content
The secret weapons you need

Start the New Year as you mean to go on with an effective, efficient marketing plan.
About Louise/Armadillo Social

Louise created Armadillo Social to give a voice to professionals and businesses online. She works with you on your digital strategy, creates social campaigns and content and provides training for you and your team.
She is a senior professional with over 15 years experience in the media industry and a first class strategist and trainer.

REGISTER FOR THIS FREE WEBINAR HERE
WANT TO LEARN MORE FROM LOUISE?

We are grateful that Louise is offering ICG MEMBERS 20% off ANY OF HER TRAINING SESSIONS listed here throughout 2022. Use the code ICG2022 at the checkout.

Lunch&Learn with Particity
2022-01-19 13:00 - 13:30 (Europe/London) | Online
We welcome Particity (Shifra Cook, ICG member) for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Particity

Particity is a research operations platform built to provide a seamless end-to-end participant and research experience. A single platform where researchers can pay and manage their participants, as well as sign and store all their consent and NDA documents.
Traditionally, the admin associated with conducting research is time-consuming and adds unnecessary stress to researchers already busy lives. From the moment you sign-in, Particity reduces your manual processes and data risk, so you don’t sweat the small things. We know that the need for speed is essential in market research. Particity allows you to speed up your participant management process while increasing participant satisfaction.
Why you should attend this Lunch&Learn

Uncover how to save time and effort by streamlining your participant management
Increase participant satisfaction by delivering a sleeker end-to-end experience
Find out why participants take part in research and what’s important to them
Understand how other ICG members have benefited from using Particity (e.g. White Rabbit Research and Deep Blue Research)
Learn how to seamlessly transition your participant management and payments online

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY PARTICITY FOR ICG MEMBERS

Free set up and onboarding
An exclusive 50% discount on fees for your first project.

Shifra Cook

An experienced researcher herself, Shifra found that traditional participant management had become too time consuming and stressful. The unwanted admin, hours of manual payment processing and data risk led her to think that there must be an easier way. This led her to found Particity to help make researchers lives easier and their work faster, while still maintaining the same high quality and results.
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

UX 101: Unravelling The Mysteries Of UX
2022-01-27 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Qualzy

Join ICG member, Claire Salkeld, Hummingbird Insights Ltd, for this important webinar covering;

UX is a growing discipline, but what is UX?
Why is it important? And how is it different to MR?
Why is research such a critical element?
And how do I make sense of the jargon?

About Claire

Claire is a partner at Hummingbird Insights Ltd, with over 20 years’ experience and a diploma in UX Design.
Hummingbird Insights was formed in 2020 by 3 former Kantar Directors, and they pride themselves on questioning and challenging their clients to identify the real issues, and creating meaningful simplicity through the most complex of challenges. Claire’s expertise lies in UX, innovation and all things financial.
REGISTER FOR THIS FREE WEBINAR HERE

Lunch&Learn With Chattering Monkey
2022-02-02 13:00 - 13:30 (Europe/London) | Online
We welcome Simon Tuohy from Chattering Monkey for a Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Chattering Monkey

Chattering Monkey presents The Coding Tool, a web-based SaaS coding platform designed for Market Researchers and powered with “Augmented Intelligence”. The Coding Tool processes Audio, Video, Qualitative and Quantitative data in minutes.
Why you should attend this Lunch&Learn

Get an extra 10% off your fee with Chattering Monkey IF YOU ATTEND THIS LUNCH&LEARN
Learn the basics – Discover how The Coding Tool can deliver faster results, saving you time and money.
Audio and Video diarised translation/transcription included.
No downloads, completely web-based. Code on any device, anytime.
Intuitive, easy to use software so you always stay in control

https://www.chatteringmonkey.co.uk/the-coding-tool
THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY CHATTERING MONKEY FOR ICG MEMBERS

30% discount for ICG Members (PLUS AN EXTRA 10% IF YOU ATTEND THE LUNCH&LEARN)*
* additional 10% discount valid for one continuous single-use purchase. Please contact for further details.

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Artificial Intelligence for Pragmatists: What it means and what you can use it for today
2022-02-10 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Insight Platforms

We’re delighted to promote this webinar from ICG member Mike Stevens, Insight Platforms.
This is Not for AI experts. For everyone else.
A simple introduction to some key AI concepts, and some practical examples of tools that researchers, analysts and marketers can use today.

Mike Stevens – Founder, What Next Strategy & Planning / Insight Platforms

Mike is a leading consultant, advisor and writer at the intersection of technology, research and analytics.
He has 20 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.
He now advises insight teams, agencies and research technology firms.
REGISTRATION HERE

Lunch&Learn with Indeemo
2022-02-16 13:00 (Europe/London) | Online
We welcome Indeemo (Eugene Murphy) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About Indeemo

Indeemo is an in-the-moment, experience research platform which helps researchers and designers remotely research human needs, behaviors, journeys and experiences; in context and in-the-moment.
Why you should attend this Lunch&Learn

Discover how you can use Indeemo
Specifically, learn more about their new journey mapping tool (click here for more info)
Understand how this has been used to date with a real research project (via ICG member Tom Woodnutt)
Ask any questions about functionality, logistics, costs etc.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY INDEEMO FOR ICG MEMBERS

10% discount for all ICG member attendees on any project they do between Feb 16th and April 30th

Eugene Murphy

Eugene Murphy is the Founder & CEO of Indeemo, the in-the-moment, qualitative research platform that helps research consultants remotely research human needs, behaviours, journeys and experiences; in context and in-the-moment. Indeemo supports a wide array of qualitative research methodologies including mobile / digital ethnography, diary studies, journey mapping, pre-tasking focus groups / interviews, product testing / IHUTs, omnichannel path-to-purchase, employee experience and customer experience research.
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Building Better Business Via The Screen
2022-02-24 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

With endless Zoom meetings and webinars, it can seem like our whole lives are currently being played out on screen, and while for some this can seem like a chore, other businesses are taking advantage of the considerable time and cost savings of screen-based meetings to boost their presence online.
In this interactive webinar, Camera Confidence Coach, Adam Woods, will provide strategies and tools to help you enhance your visibility and confidence to present on screen, so you can create more and deeper connections, as well as ways to be effective in your messaging on social media.
About Adam

Adam has had a track record of working in the film/TV industry for several decades, as a creative director for brands such as Discovery, Hallmark and National Geographic, as well as a TV commercials director for brands such as CNN, BBC, Ericsson, LG, Phillips, Siemens. His coaching programme uses a powerful 6-step C.A.M.E.R.A model to help professionals, business owners and brands create clear, consistent and commercially relevant messages through empathic storytelling.
https://www.linkedin.com/in/adamwoods1/
https://www.facebook.com/cameraconfidencecoach
https://www.facebook.com/groups/camera.confidence.club
https://www.cameraconfidence.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE

The rise of hybrid qual-quant research: what is it and what is its future?
2022-03-10 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Face Facts Research.
In this webinar, ICG member Richard Clark, of MR Qual and Deepr, will take us through;

What Qual-Quant Research really is
The various platforms currently on the market
How this can fit into your research amoury

The webinar is designed to be discursive and participatory; we really want to hear your thoughts and experiences about this subject.
REGISTER FOR THIS FREE WEBINAR HERE
Richard Clark

Richard Clark has over 25 years of market research experience, on both the client and agency sides. Beginning his career at J Walter Thompson, he then specialised in online research, both qual and quant. He has run many projects around the world, and provided training for the MRS. In 2019 he created the Deepr online hybrid qual-quant methodology.

Lunch&Learn With Give Opinions
2022-03-16 13:00 - 13:30 (Europe/London)
We welcome Give Opinions for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About Give Opinions
Give Opinions provides technology and people for researchers to gain incredible insights. Our managed service includes the recruitment of participants and a platform to conduct qual and quant research. The platform sends automated questions via WhatsApp, SMS and email to directly to the native apps on a participants phone. Responses such as (video, images, audio and text-based answers) are collated in our dashboard for review and direct interactions can be had with participants. ‘Data snapshots’ can be collated for quick reports, and data can be exported for your personal reports.
Their platform is a highly affordable and unique way to collect research data. It’s a completely new way to engage with participants on the native apps in their phones using WhatsApp, SMS and email. Your projects will be easier to manage and the quality of your data will improve by removing tech barriers that exist with purpose built apps. The entire service is supported by them so you can focus on gaining incredible insights and presenting them back to your clients.
Read their full brochure here
Why you should attend this Lunch&Learn

You’ll gain exclusive access the UK’s leading WhatsApp research platform, AND see it in action.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS

50% discount on first projects for ICG members and a minimum 10% discount on any future projects thereafter

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

MRS/ICG Award for Independent Consultants 2021: Finalists' Submissions
2022-03-17 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by MIS Group

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions.
Our Finalists
Tom Woodnutt, Feeling Mutual (Award Winner): How Qualitative Research Helped Virgin Pure Build A New Product Category
Nick Bonney, Deep Blue Thinking (Highly Commended): Digging Your Data – How Deep Blue Thinking Helped Doodlebone Champion the Independent Pet Trade
Roseann Smith, Daniel Parker-Smith, The Word is Out: Using video to conduct research and deliver insight for NPD
Matt Gibbs, Bayes Price: Following the #Covid conversation using MR tools

REGISTER FOR THIS FREE WEBINAR HERE
https://old.theicg.co.uk/award-for-independent-consultants-2021-we-have-a-winner/
https://old.theicg.co.uk/2021-award-for-independent-consultants-finalists-announced/

Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
2022-03-31 11:00 - 12:00 UTC | Online – GoToWebinar
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers’ digital ethnography and help them better understand omni-channel purchase / customer journeys.
More specifically, you will better understand how to effectively research the following;
– click and collect – researching a known journey.
– vaccine journey – taking a more exploratory approach to journey mapping
– and much more.
REGISTER FOR THIS FREE WEBINAR HERE. OPEN TO ICG MEMBERS AND NON-MEMBERS

Segmentation Is Cool, No Really, It Really Is…
2022-04-06 11:00 - 12:00 UTC | Online
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners

Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.
REGISTER FOR THIS INTERACTIVE WEBINAR – BE READY TO SHARE YOUR THOUGHTS!

Lunch&Learn with inca - Reimagining online research
2022-04-13 13:00 - 13:30 (Europe/London)
We welcome inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About inca

Inca is a Conversational AI platform that is built from Qualitative principles and delivers Quantitative scale. Conversational AI reimagines the online survey to create a chat-based format that is a more engaging experience for participants. The conversations combine quant scales, open ended questions and projective techniques. AI is used both for smart probing of participants open ended answers and to cluster and theme all the verbatim response. The inca impact is more considered answers, better quality data and stronger insights with results available live on inca’s dashboard as fieldwork completes. Experience inca and you’ll never want to run a traditional online survey again.
Inca’s capability is now being launched as a DIY SaaS platform, providing access to better quality data and insights for ICG members on either a ‘pay as you go’ or subscription basis
This Lunch and Learn will be led by ICG member Phil Sutcliffe. Phil has 30 years market research experience, most of the time spent in a variety of board level roles at Kantar. Two years ago Phil founded his consultancy, triple I, and last year used inca for projects with his clients. He loved inca so much that he made an investment in the business and has recently joined inca’s parent company Nexxt Intelligence as Managing Partner.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS:
ICG members qualify for 1/3 off platform fees for the first project conducted before July 2022. 10% discount for each project after that.

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Applications of personality psychology to market research
2022-05-12 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Audiense
Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand, predict, and influence behaviour will benefit from attending.
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS

Insights Assemble! Showcasing Survey Superpowers - ASC Conference
2022-05-19
ASC Conference – Insights Assemble! Showcasing Survey Superpowers. – ASC Conference
On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, and Insight Platform Founder and ICG member Mike Stevens. Please see here for full line-up. ASC Conference Insights Assemble May 19th 2022
James Turner (JT) will host a fantastic day of inspiring speakers, engaging discussion, great food, at the wonderful The Kia Oval – Surrey County Cricket Club.
This is a hybrid online and face-to-face event and for those joining in-person, we’ll have a terrace to enjoy the sunshine, and a free bar afterwards.
30yrs or under and want to come in-person? Snap up your Triple-30 ticket for £30.
Can’t make it to London? No worries! Geographical barriers to knowledge share are so passé – check out our live-streaming online ticket for only £30.
Standard ticket = £189 Industry Member = £159, Triple-30 (30yrs or under) = £30, Online only = £30. All tickets include access to recordings of the event. (Prices exclude VAT and booking fee)
MORE INFO AND BOOKING HERE

A two-part read-along of “Using Semiotics in Retail" by Rachel Lawes
2022-05-26 13:00 - 14:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services
YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can:
– Learn semiotics from Rachel in two live sessions.
– Bring your comments, questions and marketing problems for immediate responses.
– Read this exciting new book with Rachel and gain a revolutionary new view of retail marketing.
This read-along, a live online event hosted by ICG, is in two parts, on 28th April and 26th May 2022. Read the first half of the book now and you’ll be prepared for part 1 on Thurs 28th April.
The first part of the book (event of 28 April) is all about the present day. It is full of practical marketing actions that marketers, retailers and brands can take TODAY to aid and engage shoppers. Learn how to use semiotic signs to improve stores, fixtures and packaging.
The second part of the book (event of 26 May) is about the future. Semiotics is a tool for thinking and you can use it to get a view of the future of business, retail, employment, technology and human lives.
This event is free and open to anyone. Not just ICG members.
Get 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores.
REGISTER FOR THIS FREE EVENT HERE – YOU CAN OPT FOR ONE OR BOTH SESSIONS HERE

Consumer Neuroscience for Market Research
2022-06-16 11:00 - 12:00 UTC
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use – and misuse – of neuroscience methods and ideas, describe the different ways that neuroscience can be used for market research, and provide content for marketing campaigns. He’ll illustrate these using some of ACN’s own work with companies such as Audible and Vue Cinemas, their studies of the heart rates of West End audiences and the creativity of people in an underwater night club. Finally, he’ll give some suggestions of how market researchers can start to learn about and put into practice consumer neuroscience ideas.
Daniel C. Richardson

Daniel C. Richardson is a Professor of Experimental Psychology at University College London, where his research examines how cognitive processes are grounded in the body, the environment and the social world. He is the author of Man versus Mind, and Social Psychology for Dummies, and has published more than 50 articles in international scientific journals. He has consulted for groups such as the BBC, Audible, Just Giving Google and Vue Cinemas, and performed shows at the London Science Museum and Bloomsbury theatre combining science, music and live experiments on the group mind of the audience.
Applied Consumer Neuroscience (ACN)
Applied Consumer Neuroscience use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes that answer specific questions about consumers, to corporate training workshops and live speaking engagements, their team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
https://www.linkedin.com/company/acnlabs/ https://www.acnlabs.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE
Discount for ACN Training Courses and Workshops for ICG members and colleagues outside of the ICG (in London and online, November 2022)
Hurry – get your early bird discount before the end of July.
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22 This is our in-person workshop, and the code NACC will get £150 off the cost
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22-online This is the online version, and code AMYGDALA will get £100 off.

The ICG Turns 21! Come and celebrate with us!
2022-06-30 18:00 - 23:00 UTC | Slug and Lettuce St Katherine’s Dock, Unit 1 Tower Bridge House, St. Katharine's Docks London - Tower Bridge,, London, E1W 1AA, United Kingdom
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us.
From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, offering our members a wealth of benefits.
Chat, eat and drink with us in the iconic St Katharine’s Dock, London, overlooking the Tower of London.
We look forward to welcoming you all. You never know, there may even be cake…
BUY YOUR TICKETS TODAY (£32+VAT)
With special thanks to our wonderful sponsors of this event:
MAIN CO-SPONSORS: Field Notes Communities and Qualzy
FIRST DRINKS SPONSOR: Perspective Research Services
BIRTHDAY CAKE SPONSOR: Teneo Translations
DESSERT SPONSOR: iPoint Market Research
GOING-HOME GOODIES SPONSORS: Deep Research and Qualzy
