AMSR Book Launch: 'How We’ve Changed: Social Trends from Post-War to Present Day and Beyond'
2021-11-30 18:00 - 20:00 (Europe/London)
Join the Archive of Social and Market Research (AMSR) at the IPA for their book launch, ‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond,’ (the event will be streamed for those of you who can’t attend in person).
More details here AMSR-Book-Launch[1]

Separate But Together: ICG's Regional Festive Lunches
2021-12-10 13:00 - 17:00 (Europe/London)
On Friday 10th December, at 1pm,* we are hoping that a number of you in different regions in the UK and around the globe, will sit down at a local restaurant together to celebrate being able to finally meet up with ICG members and contacts living near to you.
*Note that some regions will be meeting on different dates, see below. Contact the organiser of your group to find out more.

We will aim for a virtual hook up with all the groups at one nominated time during the afternoon.
REGISTER YOUR INTEREST IN JOINING YOUR LOCAL GROUP BY CLICKING ON YOUR AREA BELOW:
Hertfordshire
Midlands
South-West London
Bangor (date tbc)
Norfolk (14 Dec)
Sussex/South Downs (16 Dec)
Glasgow
Yorkshire (date tbc)
If you’d be interested in organising a table in your area, get in touch with Deanne (ICG committee, Events). All you’d need to do is book a table at a place of your choice and be the representative for sending out details to everyone who wants to attend.
Wishing you all a very happy Christmas!

De-mystifying COM-B and exploring how it can be used in Research
2021-12-16 12:00 - 13:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

Following on from an ICG members’ egroup discussion, we’re delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it can be applied in research, what its benefits and pitfalls are, and where members can go to understand more about it.
Join in the discussion
We have a Forum link for this subject on our website. Elina would love you to post any questions or experiences you have of using the model in this Forum before the webinar so that she ensures she covers your questions in the webinar. Feel free to continue discussing this area after the webinar as well. You have to be logged in to the ICG website to access the Forums.
REGISTER FOR THIS WEBINAR HERE

ICG's Half-Hour Coffee And Connect
2022-01-12 10:30 - 11:00 (Europe/London)
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….

LOGIN IS: https://meet.jit.si/ICGmeetup

Your Digital Marketing Masterplan
2022-01-13 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by MIS Group

How would it feel to get your marketing done and dusted for the week, month, year? This webinar, by Louise Dillon, Armadillo Social, will talk you through the strategies and tools you need to create a successful marketing plan for the next 6 to 12 months.

We will cover:

Creating the perfect profiles
Locating your perfect clients
How to identify and create great content
The secret weapons you need

Start the New Year as you mean to go on with an effective, efficient marketing plan.
About Louise/Armadillo Social

Louise created Armadillo Social to give a voice to professionals and businesses online. She works with you on your digital strategy, creates social campaigns and content and provides training for you and your team.
She is a senior professional with over 15 years experience in the media industry and a first class strategist and trainer.

REGISTER FOR THIS FREE WEBINAR HERE
WANT TO LEARN MORE FROM LOUISE?

We are grateful that Louise is offering ICG MEMBERS 20% off ANY OF HER TRAINING SESSIONS listed here throughout 2022. Use the code ICG2022 at the checkout.

Lunch&Learn with Particity
2022-01-19 13:00 - 13:30 (Europe/London) | Online
We welcome Particity (Shifra Cook, ICG member) for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Particity

Particity is a research operations platform built to provide a seamless end-to-end participant and research experience. A single platform where researchers can pay and manage their participants, as well as sign and store all their consent and NDA documents.
Traditionally, the admin associated with conducting research is time-consuming and adds unnecessary stress to researchers already busy lives. From the moment you sign-in, Particity reduces your manual processes and data risk, so you don’t sweat the small things. We know that the need for speed is essential in market research. Particity allows you to speed up your participant management process while increasing participant satisfaction.
Why you should attend this Lunch&Learn

Uncover how to save time and effort by streamlining your participant management
Increase participant satisfaction by delivering a sleeker end-to-end experience
Find out why participants take part in research and what’s important to them
Understand how other ICG members have benefited from using Particity (e.g. White Rabbit Research and Deep Blue Research)
Learn how to seamlessly transition your participant management and payments online

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY PARTICITY FOR ICG MEMBERS

Free set up and onboarding
An exclusive 50% discount on fees for your first project.

Shifra Cook

An experienced researcher herself, Shifra found that traditional participant management had become too time consuming and stressful. The unwanted admin, hours of manual payment processing and data risk led her to think that there must be an easier way. This led her to found Particity to help make researchers lives easier and their work faster, while still maintaining the same high quality and results.
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

UX 101: Unravelling The Mysteries Of UX
2022-01-27 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Qualzy

Join ICG member, Claire Salkeld, Hummingbird Insights Ltd, for this important webinar covering;

UX is a growing discipline, but what is UX?
Why is it important? And how is it different to MR?
Why is research such a critical element?
And how do I make sense of the jargon?

About Claire

Claire is a partner at Hummingbird Insights Ltd, with over 20 years’ experience and a diploma in UX Design.
Hummingbird Insights was formed in 2020 by 3 former Kantar Directors, and they pride themselves on questioning and challenging their clients to identify the real issues, and creating meaningful simplicity through the most complex of challenges. Claire’s expertise lies in UX, innovation and all things financial.
REGISTER FOR THIS FREE WEBINAR HERE

Lunch&Learn With Chattering Monkey
2022-02-02 13:00 - 13:30 (Europe/London) | Online
We welcome Simon Tuohy from Chattering Monkey for a Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Chattering Monkey

Chattering Monkey presents The Coding Tool, a web-based SaaS coding platform designed for Market Researchers and powered with “Augmented Intelligence”. The Coding Tool processes Audio, Video, Qualitative and Quantitative data in minutes.
Why you should attend this Lunch&Learn

Get an extra 10% off your fee with Chattering Monkey IF YOU ATTEND THIS LUNCH&LEARN
Learn the basics – Discover how The Coding Tool can deliver faster results, saving you time and money.
Audio and Video diarised translation/transcription included.
No downloads, completely web-based. Code on any device, anytime.
Intuitive, easy to use software so you always stay in control

https://www.chatteringmonkey.co.uk/the-coding-tool
THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY CHATTERING MONKEY FOR ICG MEMBERS

30% discount for ICG Members (PLUS AN EXTRA 10% IF YOU ATTEND THE LUNCH&LEARN)*
* additional 10% discount valid for one continuous single-use purchase. Please contact for further details.

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Artificial Intelligence for Pragmatists: What it means and what you can use it for today
2022-02-10 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Insight Platforms

We’re delighted to promote this webinar from ICG member Mike Stevens, Insight Platforms.
This is Not for AI experts. For everyone else.
A simple introduction to some key AI concepts, and some practical examples of tools that researchers, analysts and marketers can use today.

Mike Stevens – Founder, What Next Strategy & Planning / Insight Platforms

Mike is a leading consultant, advisor and writer at the intersection of technology, research and analytics.
He has 20 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.
He now advises insight teams, agencies and research technology firms.
REGISTRATION HERE

Lunch&Learn with Indeemo
2022-02-16 13:00 (Europe/London) | Online
We welcome Indeemo (Eugene Murphy) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About Indeemo

Indeemo is an in-the-moment, experience research platform which helps researchers and designers remotely research human needs, behaviors, journeys and experiences; in context and in-the-moment.
Why you should attend this Lunch&Learn

Discover how you can use Indeemo
Specifically, learn more about their new journey mapping tool (click here for more info)
Understand how this has been used to date with a real research project (via ICG member Tom Woodnutt)
Ask any questions about functionality, logistics, costs etc.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY INDEEMO FOR ICG MEMBERS

10% discount for all ICG member attendees on any project they do between Feb 16th and April 30th

Eugene Murphy

Eugene Murphy is the Founder & CEO of Indeemo, the in-the-moment, qualitative research platform that helps research consultants remotely research human needs, behaviours, journeys and experiences; in context and in-the-moment. Indeemo supports a wide array of qualitative research methodologies including mobile / digital ethnography, diary studies, journey mapping, pre-tasking focus groups / interviews, product testing / IHUTs, omnichannel path-to-purchase, employee experience and customer experience research.
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Building Better Business Via The Screen
2022-02-24 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Perspective Research Services

With endless Zoom meetings and webinars, it can seem like our whole lives are currently being played out on screen, and while for some this can seem like a chore, other businesses are taking advantage of the considerable time and cost savings of screen-based meetings to boost their presence online.
In this interactive webinar, Camera Confidence Coach, Adam Woods, will provide strategies and tools to help you enhance your visibility and confidence to present on screen, so you can create more and deeper connections, as well as ways to be effective in your messaging on social media.
About Adam

Adam has had a track record of working in the film/TV industry for several decades, as a creative director for brands such as Discovery, Hallmark and National Geographic, as well as a TV commercials director for brands such as CNN, BBC, Ericsson, LG, Phillips, Siemens. His coaching programme uses a powerful 6-step C.A.M.E.R.A model to help professionals, business owners and brands create clear, consistent and commercially relevant messages through empathic storytelling.
https://www.linkedin.com/in/adamwoods1/
https://www.facebook.com/cameraconfidencecoach
https://www.facebook.com/groups/camera.confidence.club
https://www.cameraconfidence.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE

The rise of hybrid qual-quant research: what is it and what is its future?
2022-03-10 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by Face Facts Research.
In this webinar, ICG member Richard Clark, of MR Qual and Deepr, will take us through;

What Qual-Quant Research really is
The various platforms currently on the market
How this can fit into your research amoury

The webinar is designed to be discursive and participatory; we really want to hear your thoughts and experiences about this subject.
REGISTER FOR THIS FREE WEBINAR HERE
Richard Clark

Richard Clark has over 25 years of market research experience, on both the client and agency sides. Beginning his career at J Walter Thompson, he then specialised in online research, both qual and quant. He has run many projects around the world, and provided training for the MRS. In 2019 he created the Deepr online hybrid qual-quant methodology.

Lunch&Learn With Give Opinions
2022-03-16 13:00 - 13:30 (Europe/London)
We welcome Give Opinions for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About Give Opinions
Give Opinions provides technology and people for researchers to gain incredible insights. Our managed service includes the recruitment of participants and a platform to conduct qual and quant research. The platform sends automated questions via WhatsApp, SMS and email to directly to the native apps on a participants phone. Responses such as (video, images, audio and text-based answers) are collated in our dashboard for review and direct interactions can be had with participants. ‘Data snapshots’ can be collated for quick reports, and data can be exported for your personal reports.
Their platform is a highly affordable and unique way to collect research data. It’s a completely new way to engage with participants on the native apps in their phones using WhatsApp, SMS and email. Your projects will be easier to manage and the quality of your data will improve by removing tech barriers that exist with purpose built apps. The entire service is supported by them so you can focus on gaining incredible insights and presenting them back to your clients.
Read their full brochure here
Why you should attend this Lunch&Learn

You’ll gain exclusive access the UK’s leading WhatsApp research platform, AND see it in action.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS

50% discount on first projects for ICG members and a minimum 10% discount on any future projects thereafter

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

MRS/ICG Award for Independent Consultants 2021: Finalists' Submissions
2022-03-17 11:00 - 12:00 (Europe/London) | Online
This webinar is generously sponsored by MIS Group

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions.
Our Finalists
Tom Woodnutt, Feeling Mutual (Award Winner): How Qualitative Research Helped Virgin Pure Build A New Product Category
Nick Bonney, Deep Blue Thinking (Highly Commended): Digging Your Data – How Deep Blue Thinking Helped Doodlebone Champion the Independent Pet Trade
Roseann Smith, Daniel Parker-Smith, The Word is Out: Using video to conduct research and deliver insight for NPD
Matt Gibbs, Bayes Price: Following the #Covid conversation using MR tools

REGISTER FOR THIS FREE WEBINAR HERE
https://old.theicg.co.uk/award-for-independent-consultants-2021-we-have-a-winner/
https://old.theicg.co.uk/2021-award-for-independent-consultants-finalists-announced/

Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
2022-03-31 11:00 - 12:00 UTC | Online – GoToWebinar
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers’ digital ethnography and help them better understand omni-channel purchase / customer journeys.
More specifically, you will better understand how to effectively research the following;
– click and collect – researching a known journey.
– vaccine journey – taking a more exploratory approach to journey mapping
– and much more.
REGISTER FOR THIS FREE WEBINAR HERE. OPEN TO ICG MEMBERS AND NON-MEMBERS

Segmentation Is Cool, No Really, It Really Is…
2022-04-06 11:00 - 12:00 UTC | Online
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners

Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.
REGISTER FOR THIS INTERACTIVE WEBINAR – BE READY TO SHARE YOUR THOUGHTS!

Lunch&Learn with inca - Reimagining online research
2022-04-13 13:00 - 13:30 (Europe/London)
We welcome inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.

About inca

Inca is a Conversational AI platform that is built from Qualitative principles and delivers Quantitative scale. Conversational AI reimagines the online survey to create a chat-based format that is a more engaging experience for participants. The conversations combine quant scales, open ended questions and projective techniques. AI is used both for smart probing of participants open ended answers and to cluster and theme all the verbatim response. The inca impact is more considered answers, better quality data and stronger insights with results available live on inca’s dashboard as fieldwork completes. Experience inca and you’ll never want to run a traditional online survey again.
Inca’s capability is now being launched as a DIY SaaS platform, providing access to better quality data and insights for ICG members on either a ‘pay as you go’ or subscription basis
This Lunch and Learn will be led by ICG member Phil Sutcliffe. Phil has 30 years market research experience, most of the time spent in a variety of board level roles at Kantar. Two years ago Phil founded his consultancy, triple I, and last year used inca for projects with his clients. He loved inca so much that he made an investment in the business and has recently joined inca’s parent company Nexxt Intelligence as Managing Partner.

THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY GIVE OPINIONS FOR ICG MEMBERS:
ICG members qualify for 1/3 off platform fees for the first project conducted before July 2022. 10% discount for each project after that.

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Applications of personality psychology to market research
2022-05-12 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Audiense
Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand, predict, and influence behaviour will benefit from attending.
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS

Insights Assemble! Showcasing Survey Superpowers - ASC Conference
2022-05-19
ASC Conference – Insights Assemble! Showcasing Survey Superpowers. – ASC Conference
On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, and Insight Platform Founder and ICG member Mike Stevens. Please see here for full line-up. ASC Conference Insights Assemble May 19th 2022
James Turner (JT) will host a fantastic day of inspiring speakers, engaging discussion, great food, at the wonderful The Kia Oval – Surrey County Cricket Club.
This is a hybrid online and face-to-face event and for those joining in-person, we’ll have a terrace to enjoy the sunshine, and a free bar afterwards.
30yrs or under and want to come in-person? Snap up your Triple-30 ticket for £30.
Can’t make it to London? No worries! Geographical barriers to knowledge share are so passé – check out our live-streaming online ticket for only £30.
Standard ticket = £189 Industry Member = £159, Triple-30 (30yrs or under) = £30, Online only = £30. All tickets include access to recordings of the event. (Prices exclude VAT and booking fee)
MORE INFO AND BOOKING HERE

A two-part read-along of “Using Semiotics in Retail" by Rachel Lawes
2022-05-26 13:00 - 14:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services
YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can:
– Learn semiotics from Rachel in two live sessions.
– Bring your comments, questions and marketing problems for immediate responses.
– Read this exciting new book with Rachel and gain a revolutionary new view of retail marketing.
This read-along, a live online event hosted by ICG, is in two parts, on 28th April and 26th May 2022. Read the first half of the book now and you’ll be prepared for part 1 on Thurs 28th April.
The first part of the book (event of 28 April) is all about the present day. It is full of practical marketing actions that marketers, retailers and brands can take TODAY to aid and engage shoppers. Learn how to use semiotic signs to improve stores, fixtures and packaging.
The second part of the book (event of 26 May) is about the future. Semiotics is a tool for thinking and you can use it to get a view of the future of business, retail, employment, technology and human lives.
This event is free and open to anyone. Not just ICG members.
Get 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores.
REGISTER FOR THIS FREE EVENT HERE – YOU CAN OPT FOR ONE OR BOTH SESSIONS HERE

Consumer Neuroscience for Market Research
2022-06-16 11:00 - 12:00 UTC
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use – and misuse – of neuroscience methods and ideas, describe the different ways that neuroscience can be used for market research, and provide content for marketing campaigns. He’ll illustrate these using some of ACN’s own work with companies such as Audible and Vue Cinemas, their studies of the heart rates of West End audiences and the creativity of people in an underwater night club. Finally, he’ll give some suggestions of how market researchers can start to learn about and put into practice consumer neuroscience ideas.
Daniel C. Richardson

Daniel C. Richardson is a Professor of Experimental Psychology at University College London, where his research examines how cognitive processes are grounded in the body, the environment and the social world. He is the author of Man versus Mind, and Social Psychology for Dummies, and has published more than 50 articles in international scientific journals. He has consulted for groups such as the BBC, Audible, Just Giving Google and Vue Cinemas, and performed shows at the London Science Museum and Bloomsbury theatre combining science, music and live experiments on the group mind of the audience.
Applied Consumer Neuroscience (ACN)
Applied Consumer Neuroscience use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes that answer specific questions about consumers, to corporate training workshops and live speaking engagements, their team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
https://www.linkedin.com/company/acnlabs/ https://www.acnlabs.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE
Discount for ACN Training Courses and Workshops for ICG members and colleagues outside of the ICG (in London and online, November 2022)
Hurry – get your early bird discount before the end of July.
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22 This is our in-person workshop, and the code NACC will get £150 off the cost
https://ucl.podia.com/consumer-neuroscience-masterclass-nov22-online This is the online version, and code AMYGDALA will get £100 off.

The ICG Turns 21! Come and celebrate with us!
2022-06-30 18:00 - 23:00 UTC | Slug and Lettuce St Katherine’s Dock, Unit 1 Tower Bridge House, St. Katharine's Docks London - Tower Bridge,, London, E1W 1AA, United Kingdom
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us.
From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, offering our members a wealth of benefits.
Chat, eat and drink with us in the iconic St Katharine’s Dock, London, overlooking the Tower of London.
We look forward to welcoming you all. You never know, there may even be cake…
BUY YOUR TICKETS TODAY (£32+VAT)
With special thanks to our wonderful sponsors of this event:
MAIN CO-SPONSORS: Field Notes Communities and Qualzy
FIRST DRINKS SPONSOR: Perspective Research Services
BIRTHDAY CAKE SPONSOR: Teneo Translations
DESSERT SPONSOR: iPoint Market Research
GOING-HOME GOODIES SPONSORS: Deep Research and Qualzy

Exploring Conjoint Analysis
2022-07-07 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by MIS Group

Conjoint Analysis: What is it? How does it work? What does it tell you?
This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with consumers, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation.
If you’ve heard of conjoint analysis but don’t know what it is, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better, then this is the webinar for you.
Saul Dobney

Saul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI), and to make conjoint analysis more realistic, developing several new question types along the way.
REGISTER FOR THIS FREE WEBINAR HERE
dobney.com marketing insight – https://dobney.com
Conjoint Explorer: https://dobney.com/conjoint-explorer–k130
Cxoice Software: https://cxoice.com

Lunch&Learn with ASI (Advanced Symbolics Inc)
2022-07-12 15:00 - 15:30 UTC | Online – GoToWebinar
FREE

We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first technology that bridges the gap between social media and traditional market research by introducing probabilistic sampling to the analysis of these social platforms.
Their A.I, Polly™, is able to capture conversations; uncovering insights to help organizations navigate the marketplace. Through their various services, Polly uses representative samples to segment populations allowing her to contextualize the environment brands live in.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
This will be an educational presentation to show how randomized, controlled, representative sampling on social media was applied to a successful market research campaign, proving that the market research tools of traditional market researchers can now be applied to online samples using A.I/ML, with the added benefit of speedy delivery and more accurate forecasting enabled by this rich dataset.
This Lunch and Learn will be led by Marisol Bedoya, Marketing Specialist.

As part of the Lead Generation and Sales team at ASI, Marisol has drawn from her Bachelor of International Business degree focusing on Marketing and Trade. Throughout her time at the company, she has coordinated ASI’s presence at international events, created relationships with potential customers from around the world and curated project proposals for prospective companies.
https://www.linkedin.com/in/erinottawa/
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Writing For Impact
2022-07-13 10:00 - 11:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Ivy Exec

Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will:

Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that will promote your organisation, communicate your ideas and build your personal brand.
Discover the three key things that will make you a better writer.
Practise a simple framework that will enable you to write better, faster and with more impact, whatever the writing task – including writing LinkedIn and ICG profiles.

Judith Staig

Judith Staig has been a researcher for more than 25 years, specialising in B2B and tech and working both client and agency side. In 2013, her love of writing, creative communications and storytelling in research led her to found ContentWrite, a consultancy providing writing and editing, content planning, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member.
https://contentwrite.com/
REGISTER FOR THIS WEBINAR HERE
(Once registered, click here to access the webinar)

Using Anthropology in Market Research
2022-08-25 11:00 - 12:00 UTC | Online – GoToWebinar
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research – Thurs 25 Aug
Generously sponsored by Indiefield

Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us into the changeable realms of interpretation, desire, socially acceptable norms and value.
The talk gives an overview of social anthropology and ethnography in order to provide perspectives and tools to help researchers dig a little deeper.
Register here
ONCE YOU’VE REGISTERED, LOGIN FOR THE WEBINAR IS https://meet.goto.com/145863309

Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
2022-09-01 11:00 - 12:00 UTC
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples.
In this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is, why it matters for industry research, where low quality data comes from, and, most importantly, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions.
Areas that will be covered

Data quality – what it is, where it comes from, and why you should care
Impacts of low data quality on your strategic decisions and bottom line
Five simple steps that you can take today to increase the quality of the data you are basing your business decisions on

Assessing panel provider
Validating your participants
Choosing the correct sample
Effective study design
Fair treatment of participants

Andrew Gordon
Andrew Gordon, PhD, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University, followed by an MSc in Neuropsychology at the University of Bristol, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California, Davis, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
Prolific is an online research platform that quickly finds research participants you can trust. Just insert your survey link, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes.

REGISTER FOR THIS WEBINAR HERE
(Once you’ve registered, the login for the webinar is https://meet.goto.com/145863309)

Lunch&Learn with Caplena
2022-09-14 13:00 - 13:30 UTC
FREE

We welcome Caplena for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Caplena uses Augmented Intelligence to drastically reduce the amount of time it takes to analyze large amounts of free text from reviews, or responses to open-ended questions. Within minutes Caplena identifies topics and auto-tags your entire dataset, freeing you from repetitive categorization.
Using modern machine learning platforms and a streamlined analysis process can achieve ultra-fast turn around times. Nevertheless, it is not economically feasible to develop and operate cutting-edge deep learning algorithms for a single market research company. We have dedicate our entire energy to help you overcome that technological gap.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this Lunch and Learn, we will introduce Caplena, the technology behind it, and how it can make the tedious process of analysing open-ends much easier.
Our Presenter: Pascal de Buren
This Lunch and Learn will be led by Pascal de Buren, Co-Founder and Machine Learning Engineer.
Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.
And additionally, Caplena are generously offering all ICG members a discount:
15% Discount Code: Use this code to redeem:
https://caplena.com/app/account/subscription?coupon=LUNCHLEARN_22
Further links
– Website: www.caplena.com
– Linkedin: https://www.linkedin.com/company/caplena/
– Instagram: https://www.instagram.com/caplena_ag/
– Facebook: https://www.facebook.com/CaplenaAG
– Twitter: https://twitter.com/CaplenaCH

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Pensions 101
2022-09-15 11:00 - 12:00 UTC
Pensions 101 with Claire Labrum, Strictly Financial – Thurs 15 Sept, 11am
Generously sponsored by Teneo Translations

This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments. It will cover the basics of pensions (what they are and what they are not), how they are treated for tax purposes (both individually and for Limited companies & partnerships), the limits surrounding contributions and the rules about accessing your money. It will also attempt to show the difference between pensions and other investment options (for example, ISAs).
Register here
Once you’ve registered, login for the webinar is https://meet.goto.com/145863309

Lunch&Learn with Prolific
2022-09-21 13:00 - 13:30 UTC
FREE

We welcome Prolific for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Prolific is an online marketplace built by and for researchers, that connects researchers with engaged, active, and trustworthy participants all over the world. Unlike traditional panel companies, Prolific has a unique, high quality, and high value trusted participant pool. We pay higher rewards, provide a better experience to participants, and have proven higher quality data than any other competitor, enabling researchers to run trusted, high quality, world-changing research.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this session, Prolific will be discussing the various methods used to manage its participant pool in order to ensure that all of the participants are of the highest possible quality. This will include:

A discussion of how they onboard new participants
The various levels of verification they enforce
How they monitor account and pool status over time
Why participants are removed from their pool

They will also be sharing a few tips for what you can do as a researcher to select for the best participants from Prolific.
Our Presenter: Dr Andrew Gordon
This Lunch and Learn will be led by Dr Andrew Gordon, Research Consultant at Prolific.
Dr Gordon completed a BSc in Psychology, followed by an MSc in Neuropsychology, and a PhD in Cognitive Neuroscience, examining the neural underpinning of reliance on misinformation. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
And additionally, Prolific are generously offering all ICG members a discount
Sign-up at www.prolific.co/referral/icgweb to get £40 in free credit added to your account.
Further links
www.prolific.co
@Prolific (twitter)
https://www.linkedin.com/company/prolific-academic

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!
