Liveminds Now – 48 Hour Video Qual, Worldwide

By ICG member Hugh Carling Expectations of qualitative researchers are changing fast. But so are the opportunities for us to access and activate qualitative insights at speed. Today, we’re excited to share how Liveminds has returned to set a new benchmarks in the...

Ultimate guide to translation for market research

Article written by ICG Advertiser The Language Factory Top tips for getting it right first time: Translation is a key part of international market research projects and getting it right first time can not only save time and money, but ensure the smooth running of the...

The human touch for market research translation

Translation is a key part of international market research projects. Getting it right first time can save time and money, improve responses and ensure the smooth running of the project from start to finish. More than three decades of working with the industry’s...

Rethinking Sustainable Packaging in FMCG

This article was written by Benori, an ICG Advertiser and Lunch&Learn presenter. and a supplier to several ICG members.  The FMCG sector is rapidly adopting sustainable packaging due to rising environmental concerns and consumer demands. Shifting from traditional...

Feeding the Feed: Social Media and youth’s food choices

Writtten for the Institute of Food Science and Technology, ICG member Carol Raithatha shares an overview on how social media shapes youth’s food preferences and influences consumption patterns today.   See here for article...
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