10 vs 11 point scales – the pros and cons

17 Sep 2020

Is there a difference between how people respond to a 10 (1-10) or an 11 (0-11) point scale? Are differences seen just at the bottom end of the scale, or does it impact the whole scale? This question on the e-group sparked an interesting debate which is summarised...

How to boost investor confidence with market research and competitor analysis

25 Aug 2020

At the end of July, ICG member Phil Gray (Constellation-I) was invited on to the panel of the latest ‘I am a Founder’ Webinar to discuss ‘How to Boost Investor Confidence with Market Research and Competitor Analysis’. The Webinar was hosted by Ignition Financial, a...

How to sweat your insight assets

25 Aug 2020

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces of information. Here he writes about how to maximise theuse of insights...

Common Mistakes That Researchers Make When It Comes To GDPR

20 Aug 2020

This webinar was generously sponsored by Field Sauce, Global Fieldwork Providers. Kim Smouter-Umans, Head of Public Affairs & Professional Standards at ESOMAR, talked us through his experiences of the common mistakes market researchers make when it comes to GDPR...

Making The Most Of Interpreters In Market Research

06 Aug 2020

This webinar was presented by ICG member Iris Griffiths. Recording available below. All too often in the market research industry, interpreting is an underused and undervalued tool in the market research tool box, being seen as just a bridge to cover the language gap....

Understanding More About CORe (Colour of Research)

04 Aug 2020

ICG member Deborah Simmons spoke to three of the founders (Theo Francis (also an ICG member), Tatenda Musesengwa, and Natalie Samuel) of Colour Of Research (CORe) about what drove them to set the organisation up and what their aims are for researchers across the...