ICG member survey in response to Covid19

09 Jun 2020

ICG members Keith Meadows and Peter Martin asked our membership about their experiences and predictions for the future. Their survey results make interesting and important reading....

Consumer confidence briefing – May 2020

06 Jun 2020

John Gilbert shares the latest results from the monthly UK Consumer Confidence Barometer. The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the European Commission*, is unchanged at -34 in May.Confidence is up in 3 and down in 3 UK...

Using behavioural science to turn shoppers into buyers

01 Jun 2020

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like swimming is to cats… they can do it, but they’d prefer not to”.  And this...

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry

01 Jun 2020

ICG member Mike Stevens outlines 7 key developments in market research that he predicts are here to stay post Covid19. https://insightplatforms.com/gradually-then-suddenly-post-pandemic-growth-research-industry/

Is packaging all bad?

31 May 2020

Reducing packaging waste, especially that from food and drink, has become a defining issue for our times. But is packaging always a bad thing?  In this article, ICG member Carol Raithatha, explores some of the benefits of packaging that need to be considered...

‘Brand Beauties’ during Covid19

26 May 2020

ICG member Karen Cooper is tracking, via panel provider Cint, the UK population’s perceptions of ‘brand beauties’ (brands that seem to be responding well to Covid19) during this period. You can find her videos about who’s succeeding over the...