Corona Virus – Impact On Consumption in China

01 Apr 2020

ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity for a number of new sectors. Among respondents to the Kantar survey on...

My two days of ‘Impact 2020’ – Elbow-bumps, pistachio crème brûlée and a spotlight on diversity

26 Mar 2020

ICG members Ella Fryer-Smith and Annabelle Phillips were the ICG’s ‘Roving Reporters’ at the MRS’ Impact 2020 Conference this year. Here Ella recounts here her very positive experiences. Thank you to the MRS for allowing us to report on...

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’

10 Mar 2020

ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes’ latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel Lawes has a brilliant way of simplifying complex theory and ensuring that everything...

Prize Draw T&Cs

06 Mar 2020

As researchers, we sometimes find ourselves offering a prize draw as an incentive for respondents taking part in a survey. There are very specific conditions around how a prize draw must be run – both from the MRS Code of Conduct point of view, and a legal point...

Evolving Insight: 5 Themes from IIex Europe 2020

04 Mar 2020

ICG member Mike Stevens summarises five themes which he believes emerged from this recent conference, namely: From projects to knowledge capitalFrom simple partnerships to messier modelsFrom isolation to triangulationFrom question to conversationFrom language to...

Brexit: The Last Farewell

19 Feb 2020

The latest report from John Gilbert, JGFR, on the public’s attitudes and feelings towards Brexit – and how it is affecting their lives… For millions of Britons January 31 2020 will have been one of the saddest days of their lives. Many will have...