Predicting Consumer Trends for 2020

ICG member Sarah Jenkins presents her predictions for 2020. Comments below are welcome. Any other predictions you’d like to make? One month into 2020 and at the start of Britain’s official exit from the European Union, we are looking at the changing behaviour of...

The power of research…

In a recent egroup conversation, members put forward some interesting quotes about the power of research… “Without data you’re just another person with an opinion.” – W. Edwards Deming “Your most unhappy customers are your greatest...

Vox pops – hints and tips for respondents

Asking respondents to create a vox pop of themselves on their phones is a great idea – but often the results can be disappointing with underexposed, a dark films, shaky frames and poor sound. Here are some tips/ instructions to give to respondents to help them...
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