Go-to-Market Success Finding & understanding available information to accelerate growth

14 Jan 2020

By ICG member Jeff Deighton, Insight Engineers Introduction Many organizations have a directive and need to plan to grow but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in...

The ABC of LinkedIn

08 Jan 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to. Listen (20 mins) to remind yourselves about what you really need to do with your LinkedIn page to...

The end of Luxury Ownership

03 Jan 2020

A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median over US$700K and Household Income (HHI) median greater than US$200K. This...

Brand Purpose: Making The World Better Or Splitting It In Two?

17 Dec 2019

Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the good intent, it can also seem preachy or polarising or rely on simplistic assumptions...

How does digital impact on customer service

17 Dec 2019

Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony, AI enabled webchat, FAQs on websites and...

ICG Christmas Lunch 2019

11 Dec 2019

Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full of good cheer as usual.  This year we had our own cosy room in this traditional...