Where Decisions Hide

06 Nov 2019

ICG Member Jeremy Rix writes a thoughtful piece about the power of decision-making – and lack of it – on businesses. https://www.linkedin.com/pulse/where-decisions-hide-jeremy-rix/ Read more of Jeremy’s articles here.

How to use the most powerful tool in ad research

06 Nov 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant today as it was then....

Five reasons you might need a writer (even if you could do it yourself)

30 Oct 2019

ICG member Tanya Squires gives us some clear reasons why we should be outsourcing this very important role. My clients are great writers. As independent researchers, they have to be great communicators with a knack for distilling information, communicating...

Decoding Culture

30 Oct 2019

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people from business, academia, design and art about how culture and...

Hong Kong Rebellion: A Unique Expression of Change?

30 Oct 2019

ICG member Felicia Schwartz talks at a Cultural Insight Forum. Key points from the talk are: How the Hong Kong protests are not just about politics but about identityThe reactions and mostly non-reactions of brands to the protest movementThe emergence of a new visual...

How leading insight teams combine research and data analytics

23 Oct 2019

Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast.  Understanding users and consumers now involves a crowd of related teams, skillsets and methods: research, data science, UX feedback, customer experience,...