Market Sizing Approaches and Benefits

23 Oct 2019

By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important to have an accurate view of the market they operate in...

Researching Ideas? Why it has to be face-to-face

22 Oct 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In particular, they wonder about the suitability of asynchronous methods such as online forums or...

One chance to research your ad idea before committing? What do you do?

22 Oct 2019

By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But it is not uncommon that, by the time you get to a script you’re comfortable with, there’s...

What Decision Science Can Teach Us About Project Objectives

22 Oct 2019

By ICG Member Kath Rhodes, Qual Street If you are thinking about how to set the right objectives for a project, then read on… Ambreen and I spent last Friday evening attending a lecture on Decision Science given by Dr Valentina Ferretti a fellow at LSE…yes Friday...

The first 6 steps for successful questionnaire design

21 Oct 2019

By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here

From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…

21 Oct 2019

By ICG Member Nick Bonney: Deep Blue Thinking It seems we can’t turn on a TV cookery show these days without hearing the word ‘provenance’ . It was nearly 15 years ago that celebrity chef Gordon Ramsay reared and then slaughtered 27 turkeys as part of ensuring his...