3C People 10 Years On: An Update

08 Oct 2019

Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people – Confident, Creative, Communicators – the natural brand ambassadors...

Book Review: DVL Smith: The High Performance Customer Insight Professional

07 Oct 2019

DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most valuable assets is to gain insights into customer...

Brexit Preparations

10 Sep 2019

With all the uncertainty about Brexit, it is important to keep up to date with the implications of a deal, or no deal, for your business. Whilst it is impossible to predict what is going to happen, there are various sources of information that give a reasonable...

How to refocus after a break

04 Sep 2019

Lucy Eckley of Build Your Brand Story outlines some really useful tips for getting our work momentum back after summer. Read full article here. https://buildyourbrandstory.com/refocus-after-break/

Seven tips for assimilating your insight

01 Aug 2019

A lot of organisations are sitting on a huge amount of research and data – but are they using this insight to its fullest? Each organisation has years of research. They want to take stock of it. They want to look at what they know already, what...

How accurate are ‘likely to purchase’ scores?

01 Aug 2019

We all know that people over claim in research – but by how much? There are several ‘accepted’ approaches to this, recently shared on the ICG’s e-group. One empirically based formula for interpreting claimed ‘likelihood to buy’ responses to...