Marketers Are Heavily Influenced By Identity

01 Aug 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how these differences matter. The science shows that building...

Six challenges facing Market Research and Insights

01 Aug 2019

Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is that the world of market research and insights is a very diverse group, including leaders of...

Don’t blame research for a lack of innovation

01 Aug 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research techniques for quashing innovation, but Nick Bonney argues the bigger barriers to innovation,...

What People Like and Dislike About Doing Surveys

01 Aug 2019

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to treating our respondents like people—people willing to share their time, opinions and...

Review of Emphasis’ High-Impact Business Writing Training Course

01 Aug 2019

Group of Business People Planning for a New Project. Emphasis (www.writing-skills.com) Attending this one-day course on High-impact business writing was a wonderful opportunity to take a step back and think about the way in which different styles of writing can have...

10 Free Market & User Research Tools

30 Jul 2019

ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools – and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/ Mike has also developed a reasonably...