Global Research beyond the norm…

07 Jan 2019

Whilst working in a number of unusual research destinations, James Tattersfield of Polar Research found it a challenge to find good, solid and recommended research resources. He began to think about how disparate trusted research agency / freelancer...

Getting in Touch with Touch

07 Jan 2019

Thoughts from a consumer goods focused sensory/ consumer researcher on the intricacies of researching touch.  Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of Unilever’s Dove soap has been said to...

ASMR – how it can help you and how you can help it

26 Nov 2018

THE ARCHIVE OF MARKET AND SOCIAL RESEARCH  The AMSR is there for you to use – but also relies on donations and support from within the MR industry. Can you help by… Donating historical research reports – quantitative or qualitative although they...

‘Alexa – What’s the Future of Market Research?’ ASC Conference

21 Nov 2018

“Alexa, what’s the future of market research?” The application of AI and machine learning to surveys Association for Survey Computing conference, London, 15 November 2018 Overall, a really interesting conference I thought, although some of the papers...

Mailmerging into Outlook

12 Nov 2018

Following an egroup request, the ICG community shared its knowledge and experience on how to mailmerge into email effectively.   Key hints and tips included; Mail merge in Gmail You need to download a Google sheets add-on, the basic version (50 emails per...

Omnibus surveys and providers

01 Nov 2018

A useful list of all sorts of Omnibus surveys/providers can be found at www.mrweb.com/omni/om-con.htm