RECORDING OF: Segmentation is Cool, No Really, It Really Is

07 Apr 2022

This webinar was generously sponsored by Rigour Research Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help.

RECORDING OF Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys

07 Apr 2022

In this webinar, Eugene Murphy, Founder and CEO of Indeemo, presented the Indeemo platform to demonstrate how researchers can blend digital ethnography with Indeemo’s new Journey Mapping capability to better understand omni-channel purchase / customer journeys....

RECORDING OF: MRS/ICG Award for Independent Consultants 2021: Finalists’ Submissions

24 Mar 2022

This webinar is generously sponsored by MIS Group   Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to...

RECORDING OF: The rise of hybrid qual-quant research: what is it and what is its future?

24 Mar 2022

This webinar is generously sponsored by Face Facts Research. In this webinar, ICG member Richard Clark, of MR Qual and  Deepr, will take us through; What Qual-Quant Research really is The various platforms currently on the market How this can fit into your research...

RECORDING: Building Better Business Via The Screen

28 Feb 2022

This webinar was generously sponsored by Perspective Research Services With endless Zoom meetings and webinars, it can seem like our whole lives are currently being played out on screen, and while for some this can seem like a chore, other businesses are taking...

RECORDING: Artificial Intelligence For Pragmatists: What It Means And What You Can Use It For Today

15 Feb 2022

This webinar was generously sponsored by Insight Platforms We’re delighted to promote this webinar from ICG member Mike Stevens, Insight Platforms. This is Not for AI experts. For everyone else. A simple introduction to some key AI concepts, and some...