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Latest from the ICG
Award 2023: Meet our Finalists: Kath Coles, Nick Bonney, Annabelle Philips for the Children’s Coaching Collaborative
This was a collaborative piece of work, spearheaded by Kathryn Coles (White Rabbit Research), with Nick Bonney (Deep Blue Thinking) and Annabelle Phillips (AP Research), for the Children's Coaching Collaborative. Helping children play their way The...
Award for Independent Consultants 2023: We have our Finalists!
From 18 genuinely superb submissions this year, the ICG judges, alongside those from the MRS, whittled the Finalists down to 5 worthy contenders: In surname alphabetical order: Kath Coles (White Rabbit Research), Nick Bonney (Deep Blue Thinking) and Annabelle Philips...
RECORDING: Interview with Betty Adamou, Gamification Expert
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her...
RECORDING: Inclusive Research: Unveiling The Truths Of Latino Consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing...
Driving together the say-do gap in research
By ICG member Kevin McLean, Wardle McLean Pic: Goofy in Disney animation, Motor Mania I've been researching motor insurance. Before you glaze over, it has revealed both a Fundamental Truth about human nature and a persistent marketing 'blind spot'. The FT is...
RECORDING: Jane Frost (MRS): The Alchemy of 2023: Is Insight Still Working??
We welcomed Jane Frost (CEO of the MRS) at the start of our AGM online on Weds 20th September. Jane spoke about some macro trends within the market research sector and what this means for us all. WATCH THIS TALK HERE