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Latest from the ICG

How Qual Researchers Really Feel About Generative AI

How Qual Researchers Really Feel About Generative AI

Article written by ICG member Tom Woodnutt for Research Live.  Extract: To help qualitative research skills survive the onset of generative AI, the industry must do a better PR job for its uniquely human skills, argues Tom Woodnutt. The advent of generative artificial...

Testing, TESTING! 5 tests for your online survey

Testing, TESTING! 5 tests for your online survey

  Congratulations on creating your survey! But before you dive into collecting responses, it's crucial to prioritise testing. Effective testing can be the difference between success and failure in your survey research project. Let's explore five key tests you...

MRS current advice on working with Russia

MRS current advice on working with Russia

There are currently no restrictions on research being undertaken in Russia but the sanctions do apply to other advertising and communication activities. However, you will need to take into account the MRS Code of Conduct (which all ICG members abide by as a condition...

Geographical spread of ICG members in the UK

Geographical spread of ICG members in the UK

As part of our mission to promote the varied expertise of our members, we asked Colin Wojtowycz of Datawoj Ltd., to help us depict where our UK members were geographically based. Concentration is in the South-East of England but our reach extends across the whole of...

RECORDING: Mental Fitness: 3 Keys To Better Stress Management

RECORDING: Mental Fitness: 3 Keys To Better Stress Management

How often have you felt stressed of late? A 2021 Gallup poll showed that 44% of us felt stressed, just yesterday! Stress is a regular and frequent factor in our lives these days, and can be triggered by everything from work pressure, to home life, money and...

RECORDING: The 5 Ways To Grow Your Business’s Profits

RECORDING: The 5 Ways To Grow Your Business’s Profits

This webinar has been generously sponsored by Perspective Research Services. Many business owners work hard to improve their profits but miss an opportunity to make significant gains to the bottom line by leveraging 5 often overlooked inputs; the ‘5 Ways’. This simple...

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