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Latest from the ICG
4 Key Reasons to Choose a Boutique Research Agency
Article by ICG member Isla Cullingworth, NailedOn Research Within the food and beverage market, trends and purchasing behaviours are changing all the time. For businesses to stay competitive in this ever-evolving landscape, they need to be able to adapt quickly and...
RECORDING: Designing and Delivering Hybrid Events
This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events, including a glimpse of our approach to designing and facilitating hybrid events negotiating with clients designing for engagement Insights from case...
RECORDING OF: How do qual researchers feel about generative AI?
This webinar has been generously sponsored by Qualzy This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd. The session is based on the results from an international...
I asked ChatGPT to write a poem for my son’s birthday. What does the result tell us about the potential impact of generative AI?
Daily predictions of imminent apocalypse are only part of the heady cocktail that is the forecasting of generative AI’s potential impact on work, society and our very existence. Market researchers, like so many in all fields of public and business life, have been...
There’s Nothing more ‘Human’ and ‘Multicultural’ than Sensory Research
Article by Clara Origlia Doing Sensory research automatically means dealing with Multisensory and Multicultural dimensions. The Sensory world is an immense and highly articulated area of research. Research can go far beyond what is 'essential' or imaginable. From...
Best practice for hiring independent market researchers
The guidelines These guidelines have been developed by the ICG (Independent Consultants Group) in collaboration with 242 market research professionals. The guidelines' purpose is to help nurture happier and more productive working relationships between independent...