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Latest from the ICG
Get Ready for the Future of Market Research: How Qualitative Insights are Game-Changers!
In today's ever-changing business world, market research has always been key to making smart decisions and shaping winning strategies for all kinds of companies. Technology is totally changing our lives, and guess what? Market researchers need to keep up with the...
RECORDING: To AI or not to AI: Is this the question?
This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies, video projects and more. It's complete with state-of-the-art AI powered tools,...
RECORDING: Disability: Breaking down the barriers
This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993. We're pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge. Steven Lacey is...
Customer Insight as a tool for business growth
If you are a small to medium size businesses customer insight can seem like a luxury. After all, investing in the product or service is the all-important factor when you are looking at business growth. However, ultimately any product or service is shaped...
RECORDING: Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution
Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve...
AI and Market Research
Article by ICG member Arthur Fletcher, DataPogo.com Part 1. I, ChatGPT After 40+ years I started to re-read Asimov’s robot novels. I remember them being captivating, illuminating and challenging as they describe the development and application of robots and...