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Latest from the ICG
RECORDING AND SLIDES OF: Using Anthropology in Market Research
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with...
RECORDING: Emotional Resilience: What Is It And How To Develop It
This webinar has been generously sponsored by Feedback Market Research In this webinar, Keith Mayers, a Chartered Coaching Psychologist and Organizational Psychologist, registered with British Psychological Society, will take us through how we can build our emotional...
What do members really think of the ICG?
The ICG partnered with Field Notes Communities to explore what our members thought of the ICG. This is a summary of the output. We're pretty pleased with what came out. https://youtu.be/PZFkIaQ8-Ns It was a pleasure working with Field Notes Communities - specialists...
Should I be afraid of Generative AI taking my job?
"I don't think so" I hear you reply? Perhaps. Carol Raithatha gives us some solid answers to the question on many researchers' minds. "As a qualitative researcher, should I be afraid of generative AI taking my job? This is the question buzzing around the market...
What’s in a name?
Good question! ICG Member Nick Bonney has some strong opinions and interesting stories to share. "I have a confession. I hate naming research. Whenever a client asks that we conduct research to look at naming options in isolation, I typically tell them not to waste...
RECORDING: Data Visualisation: An Art or a Science?
This webinar is generously sponsored by Rigour Research In this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can...