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Latest from the ICG
Understanding your brand
Article by ICG members at Kath Rhodes and Claire Thomas at Qual Street. For anyone undertaking a brand exploration: thinking about growth, innovation, developing a proposition or positioning … we would argue that they would be well-served think about a...
Reflections on a return to the ICG
Article by returning member Tracey White, White Insight It’s exciting, weird – and I won’t deny, a little scary to be back. It also feels like I’ve come home after a long trip away without much contact with my much-loved family. I’m wondering what took me so...
RECORDING: How bad are focus groups? Carbon Literacy for Researchers
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions: What is carbon literacy? What does a tonne of carbon look like and what...
Free meeting or working venues in London – suggestions by ICG members
The ICG members' egroup is a fount of knowledge from everything to do with running a small business and insight-related questions. Here ICG member James Powell collates the responses he got to his question about free meeting venues in London. Free meeting or working...
RECORDING: Five Big AI Trends for Researchers and Insight Professionals
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he’ll talk about developments in AI that will have s big impact on researchers going forward:...
Diversity and Inclusion Over The Last 25 Years: Ethnic Dimension
Ethnic Dimension, set up by ICG member Jag Poonia, is 25 years old this month (June) and is still going strong. Over the years, this specialist agency has helped ensure racially diverse voices are represented and included in market research, way before Diversity and...