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Latest from the ICG
RECORDING: Understanding How Using Advanced Analytics in Research Can Help Your Clients
Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced...
RECORDING: Semiotics – How This Case Study Brought A Depth Of Understanding For The Client
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as...
Read moreRewarding on a number of levels – learnt loads and worked with buddies since
I met great people and with one of them started a really nice and inspiring and successful collaboration
You get to know other MR consultants better, give each other tips, potential for new business and collaboration
ICG Buddy Scheme – now open for registrations May-July ’24 (inc)
An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months, after which the pairings change. No huge commitment needed, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times...
RECORDING: Charts from Heaven: A Must-See For Anyone Doing Quantitative Research
Please join us at this Lunch&Learn from E-Tabs, where you’ll hear more about their innovative SlideCraft product. PowerPoint charting on your Quant projects can be a very time-consuming chore that takes up time you’d rather be spending on analysis and building...
RECORDING: Everything you wanted to know about research in China/SE Asia but were afraid to ask
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical ...
We need communities more than ever, but in marketing we’ve lost sight of who they are
ICG member Hanna Chalmers, The Culture Studio, conducted some important work for Reach Solutions about communities. Research Live covered this really interesting piece of work. See here for a link to the research output (via Reach) as well as an accompanying piece...