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Latest from the ICG
I tried to be an avatar!
A venture into the parallel realm of the Metaverse, devoid of objectives and lacking a clear sense of self, with the singular aim of transcending the mundane. By ICG member Stefania Gogna I approach the parallel world of the Metaverse, without goals and without...
Stephen Bairfelt – Chair of the new B2B Research Network
By ICG member Stephen Bairfelt I am delighted and honored to announce that I have been selected to be the Chair of the new B2B research network, which will work in conjunction with the Market Research Society (MRS). I've always had a passion for B2B research and been...
RECORDING: Conducting Research in Europe: A Panel Debate
This webinar has been sponsored by Rigour Research The panel will discuss all things related to conducting research in Europe and share their anecdotes with us. Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in...
Do your clients really know how to write a good brief?
By ICG member Alex Blondin, Everything is User Experience In our experience, it's a lot harder than clients often think. Are you sure that they’ve communicated everything that your agency needs? Find out in our latest ebook, “How to Brief an Agency,” a...
What Will 2034 Look Like?
Paper will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this...
RECORDING: Applications of Behavioural Science to Quantitative Market Research
This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In...