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Latest from the ICG

What does Chinese New Year Smell Like?

What does Chinese New Year Smell Like?

Article by ICG member Felicia Schwartz, China Insight Having worked on several olfactory projects in China this year, scent has been on my mind. As we are approaching the Chinese New Year I could not help wondering: what is the scent of the lunar new-year festival? We...

How to harness ‘micro power’!

How to harness ‘micro power’!

ICG member Nick Bonney shares his thoughts about the value smaller businesses can bring.   I have a guilty secret. I love The Repair Shop. I appreciate this means that I’m clearly embracing my 50s and am probably - even more worryingly - only a few episodes away...

If mushrooms can grow from s**t, so can your insights!

If mushrooms can grow from s**t, so can your insights!

In the first episode of The Bento Club podcast, Giulia Romanò of Field Notes and Jess Jorgensen of Running with Mushrooms, (both ICG members as well), talk about what market research can learn from mushrooms and mycology. They share 3 lessons from fungi that can...

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